Award

Food is Great - Delivery of gin activation in China hotel chains

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

04 Apr 2019 at 14:27

Award Notice
Summary of the contracting process

The public procurement process titled "Food is Great - Delivery of gin activation in China hotel chains" was initiated by the Defra Network eTendering Portal. This tender falls under the marketing services category and focuses on promoting British gin distilleries ahead of the SIAL trade show in Shanghai. The procurement method used was an awarded technical expertise approach, with the tender period closing on 28th February 2019. The contract, valued at £99,950, commenced on 1st March 2019 and is set to conclude on 31st March 2020, with the project's activities located primarily in China and the United Kingdom.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those with expertise in brand activations and international promotions. Companies focusing on the beverage industry, especially gin producers and marketing agencies capable of executing innovative interactive experiences, would be well-suited to compete. Engaging in this contract not only offers the potential for financial growth but also the chance to strengthen relationships with key stakeholders within the Chinese market, enhancing global outreach and brand recognition.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

Food is Great - Delivery of gin activation in China hotel chains

Notice Description

The aim of this project is to provide a unique interactive and educational UK gin experience for Chinese buyers, influencers, association stakeholders, and other participants ahead of SIAL trade show in Shanghai and achieve export wins. To promote and raise the profile of British gin distilleries and associated mixer companies in China and to build new and continue existing relationships with key local influencers and decision makers, associations and key opinion leaders.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fcd1b42a-9e3a-4f0d-aab9-2e7f9ebeb470
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Awarded - technical expertise
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£99,950 Under £100K
Lots Value
Not specified
Awards Value
£99,950 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Apr 20197 years ago
Submission Deadline
28 Feb 2019Expired
Future Notice Date
Not specified
Award Date
28 Feb 20197 years ago
Contract Period
1 Mar 2019 - 31 Mar 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BRANDIGO

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3-2019-04-04T15:27:08+01:00",
    "date": "2019-04-04T15:27:08+01:00",
    "ocid": "ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_201296/759898",
        "title": "Food is Great - Delivery of gin activation in China hotel chains",
        "description": "The aim of this project is to provide a unique interactive and educational UK gin experience for Chinese buyers, influencers, association stakeholders, and other participants ahead of SIAL trade show in Shanghai and achieve export wins. To promote and raise the profile of British gin distilleries and associated mixer companies in China and to build new and continue existing relationships with key local influencers and decision makers, associations and key opinion leaders.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1P 3JR"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 99950,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other - Awarded - technical expertise",
        "tenderPeriod": {
            "endDate": "2019-02-28T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2019-03-01T00:00:00Z",
            "endDate": "2020-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-42714",
            "name": "Defra Network eTendering Portal",
            "identifier": {
                "legalName": "Defra Network eTendering Portal"
            },
            "address": {
                "streetAddress": "17 Nobel House",
                "locality": "London",
                "postalCode": "SW1P 3JR",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "admin@defra.gov.uk",
                "telephone": "00"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-111789",
            "name": "Brandigo",
            "identifier": {
                "legalName": "Brandigo"
            },
            "address": {
                "streetAddress": "4F, Anken Access, 285 Anyuan Road China"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-42714",
        "name": "Defra Network eTendering Portal"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-4a0a04a3-620d-42be-a0d3-0fe736de1ec3-1",
            "status": "active",
            "date": "2019-02-28T00:00:00Z",
            "datePublished": "2019-04-04T15:27:08+01:00",
            "value": {
                "amount": 99950,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-111789",
                    "name": "Brandigo"
                }
            ],
            "contractPeriod": {
                "startDate": "2019-03-01T00:00:00Z",
                "endDate": "2020-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/fcd1b42a-9e3a-4f0d-aab9-2e7f9ebeb470",
                    "datePublished": "2019-04-04T15:27:08+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/54f18fbe-6507-46f4-8e38-6de3c1f56d91",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}