Tender

Place Brand Development

NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED

This public procurement record has 1 release in its history.

Tender

25 Jun 2018 at 12:50

Tender Notice
Summary of the contracting process

The procurement process involves the New Anglia Local Enterprise Partnership Limited, which is commissionining a project titled "Place Brand Development" within the services industry category, specifically focusing on government services. This tender is currently active and is at the planning stage. Key dates include the tender period ending on 20th July 2018, with the contract commencing on 17th August 2018 and concluding by 28th February 2019. The procurement method is a direct single tender action, with a budget of £50,000 for the entire project, set to take place in the East of England.

This tender presents an excellent opportunity for businesses specialising in place marketing and branding, particularly small and medium-sized enterprises (SMEs) with expertise in destination audits, brand strategy development, and visual identity creation. Interested firms should possess the capability to tailor marketing messages for diverse audiences and develop cohesive brand guidelines to enhance local, regional, and international visibility, thus contributing to the economic potential of Norfolk and Suffolk.

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Notice Information

Notice Title

Place Brand Development

Notice Description

This brief sets out the requirements for the development of a place brand for Norfolk and Suffolk. This work is being commissioned and led by New Anglia Local Enterprise Partnership. 2. Background A place brand for Norfolk and Suffolk - branded as The East - was developed following business and partner workshops in 2016. Since then, this brand has been applied selectively to a number of internal and external projects without the benefit of a consistent brand strategy. Local knowledge and research, including the new Economic Strategy for Norfolk and Suffolk, identifies that the area has quality destination assets which are currently undersold. Therefore work is being commissioned to develop a competitive destination proposition and place brand, enabling the area to realise its economic potential across the sectors identified within the Economic Strategy for Norfolk and Suffolk, which was launched in autumn 2017. The new Economic Strategy firmly emphasises the need for consistent place branding and an overarching offer to UK PLC and internationally, with strong, cohesive messages, values and a visual identity which brings together our world-class inward investment and business location offer to stand alongside other areas of the UK and the global economy. The brand will sit as an 'umbrella' above a large number of more local place, business and investment brands (such as Invest Suffolk, the East of England Energy Zone etc). It is intended to align these 'sub brands' to coordinate and amplify our region's Offer, and not to replace any existing campaigns or brands. 3. Project description Specialists in place marketing and branding are invited to tender for this work. All proposals should be costed to include: * Using existing research and materials to complete a destination audit to identify our local opportunities and offer * The development of our place's brand values * The development of clear marketing messages, to be tailored to different audiences as appropriate and to develop existing messaging strategies and initiatives * The development of a visual identity * Testing of brand values and visual identity for local, regional, national and international audiences * For agreed visual identity, logos and materials in all forms and comprehensive brand guidelines

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/719ee33c-34a2-413a-90c1-303d0c5af7b3
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75131000 - Government services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jun 20187 years ago
Submission Deadline
20 Jul 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Aug 2018 - 28 Feb 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7UG
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH53 Breckland and South Norfolk
Delivery Location
Not specified
Local Authority
South Norfolk
Electoral Ward
Cringleford
Westminster Constituency
South Norfolk

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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