Tender

Marketing and Brand Strategy Agency and Media Buying Agency

SOUTHAMPTON SOLENT UNIVERSITY

This public procurement record has 1 release in its history.

Tender

15 Mar 2021 at 15:57

Tender Notice
Summary of the contracting process

Southampton Solent University is currently seeking a Marketing and Brand Strategy Agency and a Media Buying Agency through a selective procurement process. This opportunity, classified under advertising and marketing services, is aimed at supporting the university's strategic growth objectives, particularly in student recruitment. The procurement is at the Tender stage, with the submission deadline set for 14 April 2021. The contract is expected to commence on 1 August 2021 and will run until 31 July 2023. Interested bidders can access the procurement documents via the university’s e-Tendering portal.

This tender presents a valuable opportunity for marketing and advertising firms looking to expand their footprint in the education sector. Agencies with expertise in marketing strategy, media buying, and campaign management would find this tender particularly aligned with their capabilities. Given the focus on both B2C and B2B campaigns, firms that can demonstrate innovative and strategic approaches to advertising will be well-positioned to compete for this contract.

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Notice Information

Notice Title

Marketing and Brand Strategy Agency and Media Buying Agency

Notice Description

The University has a contract opportunity for the provision of a full mix Marketing & Brand Strategy Agency (Lot 1) and a Media Buying Agency (Lot 2). The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University's challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University's overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy. The University is also looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline - including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements. Bidders are invited to submit an SQ for the bid(s) as set out in the documentation. Additional information: To access the procurement documentation please register on our e-Tendering portal https://in-tendhost.co.uk/solent. The relevant documentation is available for download from this site. Registration on the University's InTend portal is free. Is a Recurrent Procurement Type? : Yes

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b44f352a-6a36-47a4-8cb6-7b117b495af8
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Mar 20214 years ago
Submission Deadline
14 Apr 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Aug 2021 - 31 Jul 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTHAMPTON SOLENT UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HANTS
Postcode
SO14 0YN
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)
Local Authority
Southampton
Electoral Ward
Bargate
Westminster Constituency
Southampton Itchen

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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