Award

Creative Testing

CABINET OFFICE

This public procurement record has 1 release in its history.

Award

09 Apr 2026 at 14:51

Award Notice
Summary of the contracting process

The procurement process for "Creative Testing" was conducted by the Cabinet Office in the United Kingdom, targeting the Market Research Services industry. The initiative, valued at £14,695, aims to evaluate government communications related to the "Cost of Living" campaign by testing creative assets like video and imagery. This process utilised a direct procurement method under a single tender action below the threshold. The procurement was in the "award" stage as of 9th April 2026, with the contract commencing on 8th April 2026 and concluding on 31st March 2027.

This tender presents an opportunity for businesses specialising in market research services, particularly those well-versed in creative testing methodologies such as Randomised Control Trials (RCTs). SMEs and VCSEs are considered suitable for this contract, emphasising the use of proprietary mobile recruitment and RCT methodologies. The tender process seeks businesses capable of delivering fast turnaround times and innovative solutions to enhance message effectiveness for the government's priority audiences.

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Notice Information

Notice Title

Creative Testing

Notice Description

The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/53ffa986-df45-4c97-9ea3-43707d89c3e1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£14,695 Under £100K
Lots Value
Not specified
Awards Value
£14,695 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Apr 20262 weeks ago
Submission Deadline
28 Mar 2026Expired
Future Notice Date
Not specified
Award Date
31 Mar 20263 weeks ago
Contract Period
7 Apr 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CABINET OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2AS
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

SWAYABLE

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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