Tender

Creative Marketing Brief: Duxford Centenary

IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED

This public procurement record has 1 release in its history.

Tender

17 Jan 2017 at 14:53

Tender Notice
Summary of the contracting process

The Imperial War Museum Trading Company Limited is currently seeking proposals for the "Creative Marketing Brief: Duxford Centenary" tender, which aims to develop an engaging marketing platform for the Duxford site as it commemorates its 100th anniversary. This initiative falls under the business services industry category, particularly focusing on marketing and consulting. The tender will accept submissions until 31 January 2017, with the contract period commencing on 8 February 2017 and concluding on 31 March 2017. The specific delivery address for this tender is located in Duxford, which is approximately 10 miles from Cambridge, England. The minimum value of the contract is £30,000, with the total value set at £35,000.

This tender presents a valuable opportunity for marketing agencies, particularly those with expertise in tourism and cultural heritage, to expand their client base by working on a prestigious project associated with Imperial War Museums. Small to medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to apply, as they are well-suited to contribute innovative ideas that resonate with local audiences. This campaign offers the chance for businesses to enhance their visibility while playing a pivotal role in promoting Duxford's historical significance and enriching visitor experiences during its centenary celebration.

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Notice Information

Notice Title

Creative Marketing Brief: Duxford Centenary

Notice Description

In 2017 RAF Duxford turns 100 years old. Now part of international tourism and museum brand Imperial War Museums, it's time to remind people how relevant our offer is to today. It's been witness to war and conflict since RAF Duxford was created in 1917 and remained at the centre of world events throughout the Second World War and the Cold War. Through the people who served here and the communities it created we have a rich and human story to tell of their experiences or 'moments' from their lives, stories of life, love, friendship, fear, courage and death. And since 1977, when the historic fighter base became a branch of IWM (Imperial War Museums), we've continued to create new 'moments' for people, everyday: visceral, physical and emotional personal experiences that connect a community of IWM Duxford visitors across the world. All through the memories that they take away from their day with us. Our campaign will share with audiences within a two hour drive time how and why 'time is well' spent at IWM Duxford in our centenary year. For the benefit of creative thinking our 'big idea' for our great day out campaign is that our stories create shared moments which become favourite memories of time well spent, together. We would like to work with a creative agency to develop a marketing platform that can work for IWM Duxford across our channels, our audiences and our products and services, bringing together the stories we have collected over the last 100 years with the experience of 'time well spent' today and now during a visit to our history making destination. Situated 10 miles outside of Cambridge, IWM Duxford was built by the Royal Air Force in 1918 to help defend and protect Britain and played a major role during the Second World War in the Battle of Britain. In 1943, the airfield was handed over to the United States 8th Air Force and became the headquarters of the 78th Fighter Group who provided air cover to the Allied Forces on D-Day. Duxford's history, buildings, working airfield and the stories they all tell are so important that the site is now looked after by Imperial War Museums. Additional information: Please follow the instructions in the ITT letter for any clarification questions, and the submission of your tender return.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5028c725-9274-4b86-b86a-52dda01b1701
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/020f9456-fdb7-421a-8ee2-838a4406df72
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Jan 20179 years ago
Submission Deadline
31 Jan 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 Feb 2017 - 31 Mar 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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