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Software and Insights Subscription Services (con_31910)

Department for Education

This public procurement record has 1 release in its history.

Award

14 Aug 2026 at 20:23

Award Notice
Summary of the contracting process

The Department for Education procured an annual software subscription providing social media monitoring, audience research and influencer discovery tools. The service is Brandwatch’s social listening and influencer management platform, supporting marketing insight, online audience analysis and influencer-related activity. It is a services contract classified under marketing services. Delivery covers the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West of England. The requirement therefore suits providers of subscription-based social intelligence, social listening, audience analytics or influencer management platforms able to support activity across England and work with a central government department.

The procurement has been awarded and the tender is complete. The Department for Education used a selective call-off from a framework agreement. The tender deadline was 30 June 2026 at 5pm. The contract was awarded on 7 July 2026 to RUNTIME COLLECTIVE LIMITED trading as Brandwatch, for £50,865.90 including the stated currency of GBP. The contract period runs from 11 July 2026 to 10 July 2027. The awarded requirement is an annual subscription to Brandwatch’s social listening and influencer management platform. The recorded tender value and awarded value are both £50,865.90. The procurement is identified as suitable for small and medium-sized enterprises and not reserved for voluntary, community or social enterprises.

This award demonstrates a defined Department for Education demand for an established social intelligence platform rather than one-off marketing consultancy. Suppliers competing for a future requirement of this type would need reliable social media monitoring, audience research, influencer discovery and influencer management capabilities in one service. Credibility would depend on delivering a mature subscription platform at central-government scale, supporting users across multiple English regions and providing dependable access for ongoing insight and analysis. Smaller providers are identified as suitable for the requirement, so an SME with a proven platform, strong data coverage, practical user support and relevant public-sector delivery experience could be well placed when comparable demand returns.

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Notice Information

Notice Title

Software and Insights Subscription Services (con_31910)

Notice Description

Annual subscription to Brandwatch's social listening and influencer management platform, providing access to social media monitoring, audience research, and influencer discovery tools.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f8659358-973d-4792-b1f7-4cd4e82d08aa
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£50,865 Under £100K
Lots Value
Not specified
Awards Value
£50,865 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20261 weeks ago
Submission Deadline
30 Jun 2026Expired
Future Notice Date
Not specified
Award Date
7 Jul 20261 months ago
Contract Period
11 Jul 2026 - 10 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Education
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Runtime Collective Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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