Award

Wider World of Film - Research Project - AWARD

BFI

This public procurement record has 2 releases in its history.

AwardUpdate

20 Jan 2020 at 13:31

Award

01 Oct 2019 at 11:56

Summary of the contracting process

The British Film Institute (BFI) has awarded a contract titled "Wider World of Film - Research Project." This project falls under the services industry category, specifically related to research consultancy. The procurement process was conducted using an open procedure, with the tender period closing on 12th April 2019. The contract period commenced on 16th May 2019 and is set to conclude on 29th November 2019. The delivery address for services encompasses multiple locations, including London, the British Overseas Territories, and Europe, with a focus on understanding audience engagement with film.

This research project presents significant opportunities for businesses involved in market research, economic analysis, or social research services. Companies specialising in both qualitative and quantitative methodologies will find this a fitting competition, especially those capable of developing predictive models regarding film consumption behaviours. Given the BFI's intent to garner insights across various platforms, businesses that can provide comprehensive analyses of audience trends and preferences will be well-positioned to contribute to and benefit from this evolving film landscape.

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Notice Title

Wider World of Film - Research Project - AWARD

Notice Description

There is plenty of evidence that audiences for film are changing (e.g. https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-audiences-2018-12-17.pdf). In an age where any amount of visual content is available immediately and online, where technology enables search and access at the touch of a screen and where film at the cinema competes with an ever increasing variety of other out of home experiences it is becoming increasingly complex to understand and identify audience trends in both the choice and consumption of film. At present there are many sources of data on the consumption of film by audiences, at the cinema, on television, on DVD and Blu-Ray disk and to a more limited extent online. There is also evidence for the revenues generated for each element of the value chain and how this has changed through time. However we have little knowledge of how these link together. The lack of single source 'film touchpoint' evidence means there are key questions for the film and wider screen industry that we cannot currently answer (e.g. on consumption, spend, navigation and choice, film preference and technology). The key question for the research is 'What does the industry need to do in order to keep people engaged with film?' The answer to this question is likely to be multi-layered and will build in considerations of choice, spending, access to technology, personal values and social background. We have broken this down into a number of key questions which are necessarily wide ranging, and will increase the breadth and depth of knowledge we have about the total film ecosystem. It is likely that this will be the first time that a published study will identify the elements of 'total film' consumption across all touchpoints and platforms. This knowledge will inform the future exhibition and distribution of film, and provide an effective evidence base for future strategic decision making for a variety of industry stakeholders (including exhibitors, distributors, producers, home entertainment, etc.). We will consider any approach that meets our needs within the budget for this work, though we think that the study is likely to involve a mixture of both qualitative and quantitative research. We are keen that the findings can be used to deliver predictive models or algorithms that can be used to predict future behaviour - mostly around engagement with the cinema and paid for elements of film consumption. However, we are also keen to conduct qualitative work in order to better understand the 'why' behind the metrics. One key outcome is a single source quantitative study of film consumption across all platforms that can form the basis of a longitudinal study or research design that can be repeated in the future.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6a24aa61-d4b4-45d4-8529-6a755f46fe1b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73210000 - Research consultancy services

79310000 - Market research services

79311400 - Economic research services

79315000 - Social research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£109,185 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20206 years ago
Submission Deadline
12 Apr 2019Expired
Future Notice Date
Not specified
Award Date
18 Jul 20196 years ago
Contract Period
15 May 2019 - 29 Nov 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified

Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

GFK NOP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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