Award

Supply of Search Engine Optimisation Services

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 2 releases in its history.

Award

20 Jan 2022 at 15:07

Award Notice
Tender

03 Sep 2021 at 09:17

Tender Notice
Summary of the contracting process

The procurement process involves the Defra Network eTendering Portal awarding a contract for the "Supply of Search Engine Optimisation Services" to Liberty Marketing. This contract falls within the services category, specifically for web search engine providers. Located in Kenilworth, Warwickshire, the contract has a total value of £200,000 and is intended to span from 14 January 2022 to 13 January 2026, with options to extend further. The award was published on 20 January 2022, following competitive bidding under an open procedure that concluded on 15 October 2021.

This tender presents significant growth opportunities for businesses, particularly those specialising in digital marketing, SEO, and SEM services. Businesses equipped to develop and execute comprehensive digital strategies, analyse website performance, and create engaging content may find this contract suitable. Moreover, as the contract supports various teams across AHDB, companies that demonstrate flexibility and a capacity for collaboration will be well-positioned to compete effectively.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Supply of Search Engine Optimisation Services

Notice Description

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: - SEO strategy development - Analysis of current websites, identifying both on and off-site SEO opportunities - Keyword research to identify trends/opportunities - Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) - Reviewing content for SEO activity - Identifying opportunities through competitive research analysis - Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/221414d3-075a-4c43-9953-d0c695f7a9b4
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20224 years ago
Submission Deadline
15 Oct 2021Expired
Future Notice Date
Not specified
Award Date
17 Dec 20214 years ago
Contract Period
14 Jan 2022 - 13 Jan 2026 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

LIBERTY MARKETING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08-2022-01-20T15:07:21Z",
    "date": "2022-01-20T15:07:21Z",
    "ocid": "ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_283739/1030614",
        "title": "Supply of Search Engine Optimisation Services",
        "description": "AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: - SEO strategy development - Analysis of current websites, identifying both on and off-site SEO opportunities - Keyword research to identify trends/opportunities - Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) - Reviewing content for SEO activity - Identifying opportunities through competitive research analysis - Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.",
        "datePublished": "2021-09-03T10:17:48+01:00",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72414000",
            "description": "Web search engine providers"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CV8 2TL"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "postalCode": "CV8 2TL"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 50000,
            "currency": "GBP"
        },
        "value": {
            "amount": 200000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2021-10-15T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-01-14T00:00:00Z",
            "endDate": "2026-01-13T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/7a61c542-fe93-4724-a35a-5d6da2916d4a",
                "datePublished": "2021-09-03T10:17:48+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-70832",
            "name": "Defra Network eTendering Portal",
            "identifier": {
                "legalName": "Defra Network eTendering Portal"
            },
            "address": {
                "streetAddress": "AHDB, Stoneleigh Park",
                "locality": "Kenilworth, Warwickshire",
                "postalCode": "CV8 2TL",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-195313",
            "name": "Liberty Marketing",
            "identifier": {
                "legalName": "Liberty Marketing"
            },
            "address": {
                "streetAddress": "Unit 1 & 2, Purbeck House, Llanishen CF14 5GJ"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-70832",
        "name": "Defra Network eTendering Portal"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08-1",
            "status": "active",
            "date": "2021-12-17T00:00:00Z",
            "datePublished": "2022-01-20T15:07:21Z",
            "value": {
                "amount": 200000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-195313",
                    "name": "Liberty Marketing"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-01-14T00:00:00Z",
                "endDate": "2026-01-13T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/221414d3-075a-4c43-9953-d0c695f7a9b4",
                    "datePublished": "2022-01-20T15:07:21Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/7c758d9f-a948-4aa1-ba8c-9daa86f9e3b9",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}