Tender

Placemaking Videography

VISIT KENT LIMITED

This public procurement record has 2 releases in its history.

TenderAmendment

05 May 2022 at 14:35

Tender Notice
Tender

22 Apr 2022 at 14:35

Tender Notice
Summary of the contracting process

The procurement process is being conducted by Visit Kent Limited for a project titled "Placemaking Videography," aimed at creating a high-quality destination video as part of a multi-channel campaign to promote Kent. This initiative falls under the advertising and marketing services category and is classified as a limited procurement method, specifically through competitive quotations. The tender period is set to close on 9th May 2022, with a contract duration from 16th May 2022 to 30th June 2022. The services will be delivered in the South East region of the United Kingdom, with a contract value of £30,000.

This tender presents significant opportunities for growth for businesses involved in videography, marketing, and creative media production, particularly those that can demonstrate experience in destination marketing. Companies equipped to handle the creative and technical demands of producing engaging video content, especially those with a proven track record in similar place-making campaigns, will be well-suited to compete. This is particularly relevant for small and medium-sized enterprises (SMEs) that wish to leverage their capabilities in responding to current market trends, such as localism and enhanced quality of life narratives.

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Notice Information

Notice Title

Placemaking Videography

Notice Description

This RFP concerns the creation of a high-quality destination video for inclusion within a multi-channel campaign to promote Kent. We are commissioning destination campaigns for the county informed by the workshop findings to raise awareness of the destination as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. This RFQ relates specifically to the creation of a video that will sit at the heart of a destination campaign for Kent and will be deployed across VoD services eg: Sky adsmart and 4od. Your response should take into consideration the feedback received from partners through the workshops. Initial findings are set out in the attached report which should be used to develop your response. The campaign within which the video will sit should: * Support key challenges such as the need for Kent businesses to recruit skilled workers and overcome negative perceptions as a result of Brexit and migrant crossings. * Capitalise on opportunities created through the rise of remote working, localism, and a focus on quality of life and wellbeing trends. * Showcase Kent as a diverse, creative and dynamic destination that offers a sense of belonging, based on community values and identity. Agencies are required to provide a proposal, covering the following: * Creative ideas for the video and how you will work with Visit Kent to develop and realise the concept. * Pricing schedule, including: * Breakdown of costs including expected number of days * Pre and postproduction * Equipment * Travel costs * Model costs, etc. * Examples of your work and details of previous experience of delivering place-making/destination campaigns. * Your proposed approach to the management of the production. * Delivery timeframes. * Details of key team members involved in the delivery. * Proof of indemnity insurance cover. * Names and contact details of two recent referees.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a8987216-25eb-4ab2-924a-91da86e2212e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£30,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 May 20224 years ago
Submission Deadline
9 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
15 May 2022 - 30 Jun 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISIT KENT LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANTERBURY
Postcode
CT1 2BQ
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
TLJ South East (England)
Local Authority
Canterbury
Electoral Ward
Westgate
Westminster Constituency
Canterbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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