Award

Marketing and Communications Support and Website Development

LIVERPOOL CITY REGION L E P

This public procurement record has 2 releases in its history.

Award

30 Jul 2018 at 08:32

Award Notice
Tender

19 Apr 2018 at 09:33

Tender Notice
Summary of the contracting process

The Liverpool City Region LEP is seeking consultancy services for marketing and communications support, along with website development, under the title "Marketing and Communications Support and Website Development." This procurement process is classified under the category of business and management consultancy and related services and falls within the region of North West, England. The procurement is at the award stage, having been completed as of 2nd May 2018, with a contract value of £71,916. The contract period commenced on 1st May 2018 and is set to run until 31st March 2019. The method of procurement used was an open procedure, which was below the financial threshold, and the tender period ended on 30th April 2018.

This tender presents significant opportunities for businesses specialising in marketing consultancy, digital marketing, website development, and public relations. Companies proficient in creating engaging marketing strategies, managing social media, and developing user-friendly websites would be well-suited to compete for such contracts. Additionally, there is a favourable consideration for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSE) to participate, which may enhance their business growth through increased visibility and support from the Local Growth Hub's activities.

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Notice Information

Notice Title

Marketing and Communications Support and Website Development

Notice Description

2.1 The appointment of consultancy services to develop and deliver Local Growth Hub marketing and communications activity, to: * Support Local Growth Hub engagement with key target audiences and stakeholders * Generate enquiries for Local Growth Hub services * Position Local Growth Hub as a leading growth hub nationally and as the overarching business support network regionally * Raise awareness of Local Growth Hub and LCR programmes regionally and nationally 2.3 The purpose of this tender exercise is to identify the agency that is deemed most suitable to deliver the required services. (a) Marketing and communication planning * Develop and implement a marketing strategy and timeline which drives the growth and evolution of the growth hub. * Produce performance reports on the effectiveness of marketing and communications activity against set targets. (b) Digital marketing * Support the LEP team in driving quality website traffic to the Local Growth Hub website (localgrowthhub.com) through planned and coordinated use of social media, including LinkedIn, Twitter, Facebook, YouTube and any other recommended social media platforms. * Create educational and value content that is appropriate and engaging to target audiences, to increase social media reach, engagement and conversion. * PPC and digital advertising strategy and management to drive quality traffic and conversion on the website. * Produce a monthly Local Growth Hub e-newsletter. (c) Marketing content and assets * Develop and maintain print and digital marketing content and assets required to effectively support the marketing and communications strategy activity. Assets to include infographics, print, pop-up stands etc as agreed. (d) PR * Work with the Local Growth Hub team (including brokers and programme partners) to develop and maintain a PR plan based around key milestones, successes and programme updates. * Monitor media for relevant PR opportunities (including features / interviews etc) (e) Events * Creation and management of an events programme * Sourcing joint event opportunities (f) Marketing automation * Implementation and management of marketing automation to streamline marketing activity and drive enquiries * Integration with the Local Growth Hub CRM 'Evolutive' to provide closed loop reporting (g) Web Development * Work with the LEP Business Systems Project Manager to scope out and agree a specification for a new improved Local Growth Hub website * Develop, implement and manage the website development programme to include improved functionality, UX and UI, in order to meet the growing demands of the Local Growth Hub. * Web Services - the site will need to integrate with the Growth Hub CRM 'Evolutive'. The site will need to collect data from site users and for that data to be stored in the CRM. * Content Management & Profile Management - The LEP must be able to fully manage and develop as required intenance costs of Local Growth Hub website

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-53b3b106-c0c7-45b6-a779-6dd81ef0e37f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/444f3d60-3dd3-471d-a100-433618f6c950
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£71,916 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jul 20187 years ago
Submission Deadline
30 Apr 2018Expired
Future Notice Date
Not specified
Award Date
1 May 20187 years ago
Contract Period
24 Jul 2018 - 31 Mar 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY REGION L E P
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BG
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

ACTIVE PROFILE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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