Tender

BTA 1154- China Microgapping Campaign

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

09 Jun 2019 at 07:10

Summary of the contracting process

The British Tourist Authority is seeking bidders for the "BTA 1154 - China Microgapping Campaign," an initiative aimed at promoting MicroGapping as a new travel concept for Chinese students and their families. This tender falls under the marketing services industry and is located in London, UK. The procurement process is currently at the Tender stage, with an end date for submissions set for 19th June 2019. The contract is expected to commence on 1st July 2019 and will last until 1st July 2022. The procurement method applied is an open procedure, inviting a wide range of participants.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those experienced in tourism promotion and financial services. Companies that can leverage data insights and expand the reach of travel campaigns would be particularly well-suited to compete. The collaboration aims to enhance tourism spend in the UK and create immersive experiences, thus offering a chance for businesses to grow by tapping into the lucrative Chinese tourist market.

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Notice Title

BTA 1154- China Microgapping Campaign

Notice Description

Offers are invited from bidders who wish to form a Partnership with VisitBritain. Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1)expand the reach the campaign through owned/earned channels, and potentially paid channels 2)provide data insights and analysis to inform campaign approach 3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/708ce281-b926-4f6e-814b-4d89c977cfd7
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jun 20196 years ago
Submission Deadline
19 Jun 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2019 - 1 Jul 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SZ
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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