Tender

Media Strategy and Media Buy - It Starts Here Campaign

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Tender

11 Jun 2024 at 13:58

Tender Notice
Summary of the contracting process

The West Midlands Growth Company (WMGC) is seeking a media buying agency for their "Media Strategy and Media Buy - It Starts Here Campaign." This tender aims to support an international B2B campaign launching in August 2024 to increase visibility of the region's business ecosystem. The procurement stage is currently open, with the tender period ending on June 28, 2024. The contract period will run from July 29, 2024, to March 31, 2025. The procurement method used is an open procedure below the threshold, and the industry category is advertising and marketing services.

This tender by WMGC presents an opportunity for media buying agencies experienced in international campaigns to partner with them. The project involves planning, executing, tracking, and reporting on a global investment campaign targeted at attracting investors and companies to the West Midlands. Businesses specialising in advertising and marketing services, particularly those with expertise in media buying and campaign management, would be well-suited to compete for this tender and contribute to the success of the "It Starts Here Campaign." SMEs are particularly encouraged to participate in this procurement process.

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Notice Information

Notice Title

Media Strategy and Media Buy - It Starts Here Campaign

Notice Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/07da8386-bdf0-4658-a686-78c696dfe7d6
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Jun 20241 years ago
Submission Deadline
28 Jun 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
29 Jul 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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