Tender
Media Strategy and Media Buy - It Starts Here Campaign
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
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Contract Timeline
- Publication Date
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11th June 2024 13:58:59 PM
- Tender Deadline
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28th June 2024 11:00:00 AM Expired
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Contract Summary
The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025. Additional information: Is a Recurrent Procurement Type? : No
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Contract Details
- Open Contracting ID
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ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69
- Publication Source
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Contracts Finder
- Procurement Stage
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Tender
- Procurement Method
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Open
- Procurement Method Details
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Open Procedure (below Threshold)
- Procurement Category
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Services
- Tender Suitability
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SME
- Framework / DPS
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Contract Classification
- CPV Code(s)
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79340000
79341100
79341200
79341400
79342100 - CPV Division(s)
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79 - Business services: law, marketing, consulting, recruitment, printing and security
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Awarding Authority
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
- Buyer Name
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Zoe Middleton
- Buyer Email
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zoe.middleton@wmgrowth.com
- Buyer Phone
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07483078415
- Buyer Address
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20 Colmore Circus, Birmingham
West Midlands
B4 6AT
United Kingdom