Tender

Media Strategy and Media Buy - It Starts Here Campaign

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

  • Contract Timeline

    Publication Date

    11th June 2024 13:58:59 PM

    Tender Deadline

    28th June 2024 11:00:00 AM   Expired

  • Contract Summary

    The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025. Additional information: Is a Recurrent Procurement Type? : No

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69

    Publication Source

    Contracts Finder

    Procurement Stage

    Tender

    Procurement Method

    Open

    Procurement Method Details

    Open Procedure (below Threshold)

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

  • Contract Classification

    CPV Code(s)

    79340000
    79341100
    79341200
    79341400
    79342100

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

    Buyer Name

    Zoe Middleton

    Buyer Email

    zoe.middleton@wmgrowth.com

    Buyer Phone

    07483078415

    Buyer Address

    20 Colmore Circus, Birmingham

    West Midlands

    B4 6AT

    United Kingdom