Award

ZERO WASTE LCR REUSE CAMPAIGN 2025

MERSEYSIDE WASTE DISPOSAL AUTHORITY

This public procurement record has 1 release in its history.

Award

02 Sep 2025 at 16:45

Award Notice
Summary of the contracting process

The procurement process for the "ZERO WASTE LCR REUSE CAMPAIGN 2025" has been completed, with the award of the contract made effective on 28th August 2025. The contract, valued at £49,475, was granted to "Social Change" and is overseen by the Merseyside Waste Disposal Authority. This initiative, classified under advertising and marketing services, aims to promote waste reuse in the Liverpool City Region, particularly targeting demographics known as 'Aspiring Upcyclers' and 'Practical Reusers'. The campaign runs from 29th August 2025 until 31st March 2026, divided into two phases. The campaign will span various channels including outdoor and digital media, with the core goal of altering public behaviour towards waste management in an engaging and locally relevant manner. The open procedure method applied in this process allowed for a competitive tendering environment, with the tender period closing prior on 29th July 2025.

This tender presents substantial opportunities for businesses in the advertising and marketing sector, particularly those with experience in environmental campaigns and community engagement in urban regions. Companies specialising in innovative marketing solutions, with skills in digital platforms and traditional media, can leverage this project to showcase their capability to influence sustainable practices. Small to medium enterprises (SMEs) with an interest in sustainability or regional community initiatives would find this contract particularly aligned with their business growth strategies, especially if they aim to enhance their portfolio in public sector collaborations or establish stronger presences within the North West region of the UK.

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Notice Information

Notice Title

ZERO WASTE LCR REUSE CAMPAIGN 2025

Notice Description

The campaign will focus on encouraging residents across the Liverpool City Region to move up the waste hierarchy, and to acknowledge that while recycling is vital, there are more environmentally friendly ways to reduce waste via reuse. The campaign should highlight environmental, emotional and financial benefits of reuse. MWDA would like to run the campaign over two phases, Phase 1 during October and November 2025 and phase 2 during January-March 2026 Messaging will be provided by MWDA - 4 messages for outdoor during Phase 1, and 4 messages for social media and digital online during Phase 2 The chosen agency will need to provide the design for the messaging and will need to provide a suite of marketing collateral based on the channels/platforms chosen for the campaign. The chosen agency will be asked to plan a 5-month campaign using a potential mix of platforms/channels inc. outdoor billboards and/or transport for Phase 1, and paid for social media, online advertising such as Google Display adverts for Phase 2. The agency will recommend how they think the campaign should be delivered for maximum impact within budget. The tone of the campaign should ideally be empowering, informative, and action-oriented, with a touch of local relevance and positivity and will encourage residents to consider their behaviour with waste, through the lens of reuse. We have used audience segmentation from a previous research project to narrow down our target audience. We will be targeting 'Aspiring Upcyclers' and 'Practical Reusers', aged 18+ who live in the Liverpool City Region. (Behaviour profiles for these target audience can be found later in the document). The target area for the campaign will be the 6 districts of the Liverpool City Region.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-569416b4-edb6-4a6d-a264-3cce5c25f6de
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/31a095bd-d3a8-4ff5-9fb1-17ca6ef5a18b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£49,475 Under £100K
Lots Value
Not specified
Awards Value
£49,475 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Sep 20255 months ago
Submission Deadline
29 Jul 2025Expired
Future Notice Date
Not specified
Award Date
27 Aug 20256 months ago
Contract Period
28 Aug 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MERSEYSIDE WASTE DISPOSAL AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIAL CHANGE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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