Tender

GB-London: BTA1374 - Multi Touchpoint Customer Journey Data

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

01 Feb 2021 at 18:30

Tender Notice
Summary of the contracting process

The British Tourist Authority (BTA) is currently conducting an open tender for the project titled "Multi Touchpoint Customer Journey Data". This procurement falls under the category of data services and is aimed at enhancing tourism through a comprehensive platform that tracks customer journeys. The tender is located in London, United Kingdom, with a deadline for submissions set for 12th February 2021. The total value of the contract is estimated at £500,000, with a minimum value of £100,000, and the contract period is scheduled to commence on 23rd February 2021 and run until 24th March 2022.

This tender presents a valuable opportunity for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specializing in data analytics and tourism services. Businesses that can provide insights into customer behaviour and data management will be well-positioned to compete for this contract. By participating in this procurement process, companies can contribute to the BTA's mission of revitalising the tourism sector while potentially expanding their own client base and service offerings in this growing industry.

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Notice Information

Notice Title

GB-London: BTA1374 - Multi Touchpoint Customer Journey Data

Notice Description

The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism's record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight. The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c91e4461-5d4e-47b8-9d22-650bde500160
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72300000 - Data services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Feb 20215 years ago
Submission Deadline
12 Feb 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Feb 2021 - 24 Mar 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SZ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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