Tender

Strategic Planning and Media Buying - Full Agency Service

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 1 release in its history.

Tender

21 Feb 2025 at 10:45

Tender Notice
Summary of the contracting process

Birmingham City University is seeking a full-service agency for strategic planning and media buying. This tender falls under the advertising and marketing services industry category and is located in the West Midlands, United Kingdom. The procurement process is currently in the tender stage, with an end date for submissions by 24th March 2025 at 12:00 PM. The contract period is set to begin on 2nd June 2025 and will run until 1st June 2028. The procurement is being conducted through an open procedure, and the total contract value is estimated at £9,000,000.

This tender offers significant opportunities for businesses involved in strategic marketing and media buying across multiple channels and platforms, including TV, online, social media, and educational sites. Companies that specialise in comprehensive marketing services, have experience managing multi-channel campaigns, and can provide insightful reporting will find this opportunity beneficial for business growth. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, making it a prime chance for diverse and innovative agencies to partake in a long-term partnership with a reputable higher education institution.

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Notice Information

Notice Title

Strategic Planning and Media Buying - Full Agency Service

Notice Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5b2d38b1-7219-465f-90cc-67ae319f7098
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/91fcc829-bb06-4b2e-a76e-0c0376210ca3
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£9,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Feb 20251 years ago
Submission Deadline
24 Mar 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jun 2025 - 1 Jun 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 7BD
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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