Award

BTA1855 - Meta Advertising (Facebook and Instagram)

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

19 Sep 2023 at 13:43

Award Notice
Summary of the contracting process

The British Tourism Authority t/a VisitBritain/VisitEngland has awarded a contract to Meta Platforms Ireland Limited for the provision of advertising campaign services under the title "BTA1855 - Meta Advertising (Facebook and Instagram)." The procurement method used was a Single Tender Action below threshold. The contract value is £500,000 GBP, the tender period ended on September 6, 2023, and the contract will run from October 1, 2023, to September 30, 2026, with the delivery locations including United Kingdom, Europe, and other regions. The contracting authority can be contacted at Procurement@visitbritain.org based in London, United Kingdom.

This procurement creates business opportunities for firms in the advertising industry, particularly those experienced in managing advertising campaigns on social media platforms like Facebook and Instagram. Companies specialising in digital advertising services and content promotion would be well-suited to compete for this tender. It is important for businesses to note the specific technical reasons that led to the Single Tender Action award and understand the scale of advertisement reach and engagement expected to enhance VisitBritain's social media performance and Return on Investment (ROI).

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Notice Information

Notice Title

BTA1855 - Meta Advertising (Facebook and Instagram)

Notice Description

This contract will be used to cover all spend under a total PS50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£500,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
19 Sep 20232 years ago
Submission Deadline
6 Sep 2023Expired
Future Notice Date
Not specified
Award Date
5 Sep 20232 years ago
Contract Period
30 Sep 2023 - 30 Sep 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

META PLATFORMS IRELAND

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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