Award

BTA2133 - B2B Evaluation

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

28 Apr 2025 at 15:25

Award Notice
Summary of the contracting process

The recent procurement process led by the British Tourist Authority, trading as VisitBritain/VisitEngland, focuses on the B2B Evaluation project within the market research services category. The procurement method employed was a selective call-off from a dynamic purchasing system under the Crown Commercial Services. The process has reached the award stage with a contract period running from 2nd April 2025 to 2nd April 2026. The project encompasses various locations including the United Kingdom, British Overseas Territories, Channel Islands, Europe, Isle of Man, and other global destinations. The final award was published on 28th April 2025, following the tender period that concluded on 4th March 2025.

This tender opens up substantial opportunities for businesses involved in market research services, particularly those with the capability to assess tourism-related economic impacts. While the process was competitive and directed to procure services from a dynamic system, Strategic Research and Insight, a small to medium-sized enterprise (SME), successfully secured the contract. This suggests that SMEs with expertise in strategic research and tourism impact evaluation are well-positioned to benefit. The awarded value was £217,830, offering a growth prospect for businesses capable of delivering robust data-driven insights to enhance VisitBritain's strategic planning and reporting.

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Notice Information

Notice Title

BTA2133 - B2B Evaluation

Notice Description

As the national tourism agency, VisitBritain / VisitEngland works to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. VisitBritain is obliged to report to government the impact of its activities. The outputs of the annual B2B evaluation are used in VisitBritain's reporting to government, and the findings are used to inform evidenced based decision making at VisitBritain. The objective of the evaluation is: To determine additional spend generated by tourists who came to Britain as a result of VisitBritain activity with the travel trade. To provide evidence to demonstrate how effective and efficient we are in delivering our B2B activities. To optimise our activity and make recommendations for future planning Further Competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/29b9b72c-a366-4aac-8919-75dc5c9c0057
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£217,830 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Apr 202510 months ago
Submission Deadline
4 Mar 2025Expired
Future Notice Date
Not specified
Award Date
13 Apr 202510 months ago
Contract Period
1 Apr 2025 - 2 Apr 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

STRATEGIC RESEARCH AND INSIGHT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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