Planning

WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE

WEST MIDLANDS COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Planning

05 Nov 2021 at 09:38

Market Engagement Notice
Summary of the contracting process

The West Midlands Combined Authority (WMCA) is initiating a sponsorship opportunity for its cycle hire scheme, which is set to expand significantly. This opportunity, titled "West Midlands Cycle Hire Scheme Sponsorship Opportunity Prior Information Notice," falls under the advertising and marketing services industry category. The procurement process is currently in the planning stage, with key dates including an engagement end date of 31st January 2022. The cycle hire scheme is located in the West Midlands, UK, and involves the strategic positioning of brand sponsorship within a network of approximately 3,000 bikes by 2024.

This sponsorship opportunity offers considerable potential for business growth, particularly for companies in the advertising, branding, and marketing sectors. Businesses well-suited to compete in this tender may include those looking to enhance their visibility and public engagement through naming rights and branding exposure across the bike hire network and its digital assets. Interested parties should note that WMCA has appointed PHAR Partnerships Ltd as the exclusive agency for this initiative and can reach out to them for more information.

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Notice Information

Notice Title

WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE

Notice Description

West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021. Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region. The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations. By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes. The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country. WMCA is now making the opportunity available for a brand to sponsor the scheme. Sponsorship rights are anticipated to include (but not necessarily be limited to): - Naming rights to the scheme (eg "Sponsor's Name Bikes" or similar, to be agreed) - Creation of composite official scheme logo, incorporating the sponsor's name/logo - Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket - Sponsor's branding on signage at docking stations - Sponsor's branding on bike redistribution vehicles - Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship. It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change. The structure of the tender is still to be defined. WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity. Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5d761cca-e9af-4587-8a27-1b54d73c577f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c5b3f7a8-da59-4ee7-a68f-152e18986443
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Market Engagement Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Nov 20214 years ago
Submission Deadline
Not specified
Future Notice Date
31 Jan 2022Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS COMBINED AUTHORITY
Contact Name
Not specified
Contact Email
alex.hackett@wmca.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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