Tender

BTA882 SEO & PPC Services

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

03 Dec 2017 at 15:09

Summary of the contracting process

The British Tourist Authority is currently managing a tender process for 'BTA882 SEO & PPC Services', focusing on the provision of web search engine optimisation services. This initiative aims to enhance the online revenue of VisitBritain's marketing efforts through search engine marketing. The tender is classified under 'Web search engine providers' within the services category, and it is at the 'Tender' stage, with submissions due by 4th January 2018. The contract period is set to commence on 1st February 2018 and will conclude on 31st January 2020. The primary location for the delivery of services is London, United Kingdom, and the procurement follows an open procedure, allowing a range of suppliers to compete.

This tender presents a significant opportunity for businesses specialising in digital marketing, particularly those offering bilingual or multilingual services in search engine optimisation and pay-per-click advertising. Companies focusing on search engine marketing, especially small and medium-sized enterprises (SMEs), are particularly well-suited to participate, as the tender encourages competitive responses that can adapt to market requirements. This contract not only allows for revenue growth but also supports broader market engagement across various languages, including English, French, German, and Italian.

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Notice Title

BTA882 SEO & PPC Services

Notice Description

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions. The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5da86de2-92bb-4cbb-b353-1486695a7b04
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cc557f0b-454e-4fe9-8712-ad79709ef1cf
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20178 years ago
Submission Deadline
4 Jan 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Feb 2018 - 31 Jan 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Not specified
Contact Email
procurement@visitbritain.org
Contact Phone
+442075781064

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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