Tender

Behavioural Science-Led Communications and Engagement Campaign

SOUTH EAST LONDON CCG

This public procurement record has 1 release in its history.

Tender

09 Nov 2021 at 17:43

Tender Notice
Summary of the contracting process

The South East London Clinical Commissioning Group (CCG) has initiated a tender for a "Behavioural Science-Led Communications and Engagement Campaign" aimed at enhancing service access in south east London. This procurement falls under the public relations services category and is set to take place primarily in London, with a contract period commencing on 1st December 2021 and concluding by 30th June 2022. The deadline for bid submissions is at 12 noon on 19th November 2021. The estimated contract value is £100,500 and the procurement method is classified as 'Other'.

This tender presents a significant opportunity for agencies specialising in digital and creative services, particularly those with expertise in behavioural science and behaviour change campaigns. Businesses that are well-positioned to compete include small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) capable of delivering innovative communication strategies to effectively influence public behaviour during high-pressure winter periods. Engaging with the NHS and contributing to improving patient service access can also enhance a firm’s reputation in this vital public sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Behavioural Science-Led Communications and Engagement Campaign

Notice Description

NHS SE London CCG is looking to commission an agency with digital and creative expertise and significant experience in behavioural science and behaviour change campaigns who can work with our team and ICS partners to develop and deliver a campaign to change key behaviours in south east London, reducing pressure on services over winter and enabling more of our patients to access the most appropriate service for their needs. To avoid repeating variations of communications campaigns that haven't addressed this issue we are investing in a science-based, data-driven behaviour change campaign. The campaign will focus on key areas that have been identified where such an approach can have most impact and ease system pressures. Following the research and insights phase we expect the campaign to have the following elements: * Campaign development phase * Test phase * Campaign activation and delivery * Evaluation This behavioural insights campaign will be centred around four key areas of focus where behaviours can be changed to have the biggest impact, and will aim to: * Define and present a simplified choice architecture, enabling people to make informed and appropriate decisions about accessing services. This is likely to include promoting the use of 111 online as the first point of contact for anyone other than parents with children under 5. * Evidence an increase in confidence in virtual appointments and treatment including e-consult, video and phone. * Evidence an increase confidence in the range of professionals able to provide treatment and advice, promoting the role of pharmacists and health visitors. * Encourage and support people who aren't registered with a GP to register and create an environment wherein people want to register with a GP. Additional information: The contract is a going to be for 6 months. The Contract is expected to commence on 1st December 2021, with the possible deadline for delivery of the service being 30th June 2022. Bidders are requested to review the contents of the Request for Quotation guidance document carefully, register their organisation, and express their interest in the RFQ via the e-tendering portal (ProContract). RFQ documentation can be accessed following initial registration and expression of interest via the e-tendering portal: https://proContract.due-north.com/register Any reference to "the e-tendering portal" should be considered reflective of the above web address. The RFQ has been issued through the e-tendering portal. All Bidders wishing to participate must complete and submit Bids that comply with the requirements set out in the RFQ document. Bidders are required to complete the Bid Response Document (Section F of the RFQ document) and upload it and any attachments as indicated, onto the e-tendering portal before the deadline for submission of bids specified in the RFQ document. The project on Pro-contract Portal can be accessed by https://procontract.due-north.com/Advert?advertId=72d49998-8141-ec11-810e-005056b64545 The deadline for the submission of quotation is 12 Noon Friday 19 November 2021

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5e7728bf-674f-4df1-bd0b-2eaa708de0c5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1e8d2280-eb0a-4774-95c7-0d7581ac7c1f
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£100,500 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Nov 20214 years ago
Submission Deadline
19 Nov 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Dec 2021 - 30 Jun 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH EAST LONDON CCG
Contact Name
Taofeeq Ladega
Contact Email
taofeeq.ladega@nhs.net
Contact Phone
+44 7950839459

Buyer Location

Locality
LONDON
Postcode
SE1 7NT
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-5e7728bf-674f-4df1-bd0b-2eaa708de0c5-2021-11-09T17:43:02Z",
    "date": "2021-11-09T17:43:02Z",
    "ocid": "ocds-b5fd17-5e7728bf-674f-4df1-bd0b-2eaa708de0c5",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "NELondon001-DN580739-90213622",
        "title": "Behavioural Science-Led Communications and Engagement Campaign",
        "description": "NHS SE London CCG is looking to commission an agency with digital and creative expertise and significant experience in behavioural science and behaviour change campaigns who can work with our team and ICS partners to develop and deliver a campaign to change key behaviours in south east London, reducing pressure on services over winter and enabling more of our patients to access the most appropriate service for their needs. To avoid repeating variations of communications campaigns that haven't addressed this issue we are investing in a science-based, data-driven behaviour change campaign. The campaign will focus on key areas that have been identified where such an approach can have most impact and ease system pressures. Following the research and insights phase we expect the campaign to have the following elements: * Campaign development phase * Test phase * Campaign activation and delivery * Evaluation This behavioural insights campaign will be centred around four key areas of focus where behaviours can be changed to have the biggest impact, and will aim to: * Define and present a simplified choice architecture, enabling people to make informed and appropriate decisions about accessing services. This is likely to include promoting the use of 111 online as the first point of contact for anyone other than parents with children under 5. * Evidence an increase in confidence in virtual appointments and treatment including e-consult, video and phone. * Evidence an increase confidence in the range of professionals able to provide treatment and advice, promoting the role of pharmacists and health visitors. * Encourage and support people who aren't registered with a GP to register and create an environment wherein people want to register with a GP. Additional information: The contract is a going to be for 6 months. The Contract is expected to commence on 1st December 2021, with the possible deadline for delivery of the service being 30th June 2022. Bidders are requested to review the contents of the Request for Quotation guidance document carefully, register their organisation, and express their interest in the RFQ via the e-tendering portal (ProContract). RFQ documentation can be accessed following initial registration and expression of interest via the e-tendering portal: https://proContract.due-north.com/register Any reference to \"the e-tendering portal\" should be considered reflective of the above web address. The RFQ has been issued through the e-tendering portal. All Bidders wishing to participate must complete and submit Bids that comply with the requirements set out in the RFQ document. Bidders are required to complete the Bid Response Document (Section F of the RFQ document) and upload it and any attachments as indicated, onto the e-tendering portal before the deadline for submission of bids specified in the RFQ document. The project on Pro-contract Portal can be accessed by https://procontract.due-north.com/Advert?advertId=72d49998-8141-ec11-810e-005056b64545 The deadline for the submission of quotation is 12 Noon Friday 19 November 2021",
        "datePublished": "2021-11-09T17:43:02Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79416000",
            "description": "Public relations services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SE1 2TZ"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 100500,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other -",
        "tenderPeriod": {
            "endDate": "2021-11-19T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2021-12-01T00:00:00Z",
            "endDate": "2022-06-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/1e8d2280-eb0a-4774-95c7-0d7581ac7c1f",
                "datePublished": "2021-11-09T17:43:02Z",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-188766",
            "name": "South East London CCG",
            "identifier": {
                "legalName": "South East London CCG"
            },
            "address": {
                "streetAddress": "1 Lower Marsh",
                "locality": "London",
                "postalCode": "SE1 7NT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Taofeeq Ladega",
                "email": "taofeeq.ladega@nhs.net",
                "telephone": "+44 7950839459"
            },
            "details": {
                "url": "https://selondonccg.nhs.uk/"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-188766",
        "name": "South East London CCG"
    }
}