Award

Global West Midlands - Communications Campaigns - AWARD

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Award

31 Jan 2024 at 11:21

Award Notice
Summary of the contracting process

The West Midlands Growth Company Ltd e-Tendering has awarded a contract for Global West Midlands - Communications Campaigns. The tender involves a 15-month programme of communications campaigns aimed at enhancing the profile and reputation of the West Midlands region to attract inward investment and tourism. The campaign will run from January 2024 to March 2025. The procurement stage is complete, and the contract period is from January 31, 2024, to March 31, 2025.

This opportunity is suited for businesses providing public relations services, especially those with expertise in narrative development and press release creation. SMEs are suitable for this tender, and the procurement method used was an open procedure. The key deadline is the end of the tender period on December 7, 2023. The campaign activities will focus on inward investment and capital investment, creating opportunities for businesses to contribute to promoting Birmingham, Coventry, Wolverhampton, and other areas in the West Midlands region.

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Notice Information

Notice Title

Global West Midlands - Communications Campaigns - AWARD

Notice Description

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 - March 2025. Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include 'aways on' direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding the West Midlands during the Birmingham 2022 Commonwealth Games, generating perception change to the benefit of the region's citizens. The campaign synopses are outlined in WMGC's Global West Midlands business plan and have been developed in response to the needs of local authorities across the West Midlands, thus promoting Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall and Sandwell. WMGC is seeking to appoint a sole agency to provide all of the requirements included in the scope of this tender process.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5ecf329f-c228-476c-ae2c-f68701006ef0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/526ee73c-1717-4895-a906-23c6a68595b6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20242 years ago
Submission Deadline
7 Dec 2023Expired
Future Notice Date
Not specified
Award Date
30 Jan 20242 years ago
Contract Period
31 Jan 2024 - 31 Mar 2025 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

PORTLAND PR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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