Award

SC22141 - Kent Downs AONB Experience consumer campaign

KENT COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

27 Jun 2022 at 08:30

Award Notice
Tender

14 Apr 2022 at 12:58

Tender Notice
Summary of the contracting process

The procurement process involves Kent County Council as the buying organisation, which is seeking an integrated marketing plan and campaign titled "SC22141 - Kent Downs AONB Experience consumer campaign." This initiative falls within the IT services industry category, specifically focusing on consulting, software development, and support. The tender is currently in the Award stage, with the contract period effective from June 24, 2022, to April 30, 2023. The total value of the contract is £104,500, and it was awarded to Viv'id(a) Ltd. The campaign aims to promote off-season activities in the Kent Downs area and has an end date for the tender period of May 12, 2022.

This tender presents valuable opportunities for small and medium enterprises (SMEs) that specialise in marketing services, particularly those with experience in developing sustainable tourism strategies. Businesses capable of creating engaging marketing materials and managing integrated campaigns would be well-suited to compete in this process. The diverse activities proposed in the campaign—such as foraging, cooking classes, and themed itineraries—further enhance the potential for collaboration among local service providers, creating a thriving environment for various businesses to flourish.

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Notice Information

Notice Title

SC22141 - Kent Downs AONB Experience consumer campaign

Notice Description

Kent Downs are looking for a Kent Downs experience integrated marketing plan and campaign that is sustainable and has longevity. At the end of this project, we want key learnings and recommendations to be able to continue to deliver activities in-house. A campaign identity and toolkit, with copy, graphics, images and design templates and more to enable stakeholders and partners to amplify messages during the campaign but also support, engage with and implement afterwards. The campaign should bring together unique off-season activities and events, and the Kent landscape and culture, alive. For example, packaging up wild mushroom foraging, followed by an open-fire cooking lesson, complimented by a moonlight music performance into themed itineraries (e.g. Forest Magic; Vitamin sea; Eco-Explorer) to target different interest groups and create different options for length of stay (overnight, long-weekend, 5-7 nights).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5f670e0c-b052-42f8-8773-90c169e5ced4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ad4affcd-998f-405f-a6ca-23f6be03e1c6
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£104,500 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Jun 20223 years ago
Submission Deadline
12 May 2022Expired
Future Notice Date
Not specified
Award Date
19 Jun 20223 years ago
Contract Period
23 Jun 2022 - 31 May 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
KENT COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MAIDSTONE
Postcode
ME14 1XQ
Post Town
Rochester
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ45 Mid Kent
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Maidstone
Electoral Ward
Penenden Heath
Westminster Constituency
Maidstone and Malling

Supplier Information

Number of Suppliers
1
Supplier Name

VIV'ID(A

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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