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NHS UK Service Engine Optimisation

NHS England

This public procurement record has 3 releases in its history.

Award

23 Jul 2026 at 16:58

Award Notice
Award

18 Sep 2024 at 11:10

Award Notice
Award

21 Aug 2024 at 12:25

Award Notice
Summary of the contracting process

NHS England commissioned service engine optimisation services under the title NHS UK Service Engine Optimisation. The requirement is categorised as services and is associated with IT software packages, indicating work combining search-engine optimisation with software or digital service delivery. Delivery is in England. The buying organisation is NHS England, whose listed address is in Leeds. The requirement is relevant to digital agencies, SEO specialists, software providers and teams delivering improvements to how NHS digital services are structured, found and used. The procurement concerns a defined NHS England requirement rather than a general supply arrangement, and the recorded supplier is Torchbox Ltd.

The procurement is complete and has been awarded through a selective call-off from a framework agreement. The tender deadline was 6 August 2024 at 12:00, and the award date was 7 August 2024. The contract runs from 31 August 2024 to 30 August 2026. The published awards identify Torchbox Ltd separately at £194,400 and £291,600, both active and covering the same contract period; the first award is recorded against one supplier entry and the second against another Torchbox Ltd entry. The tender’s estimated value is £194,400. The opportunity was marked unsuitable for SMEs and voluntary, community or social enterprises. No lot structure is recorded.

This award provides a clear benchmark for suppliers targeting future NHS England digital requirements: the buyer used a framework call-off for a specialist service combining SEO and IT software capability. A credible competitor would need demonstrable experience improving search visibility and discoverability for complex public-sector or health-related digital services, alongside the ability to deliver and support software-enabled changes. It would also need the organisational capacity to manage an NHS England engagement over a multi-year contract and to work within framework call-off procedures. The SME and VCSE suitability settings indicate that the buyer positioned this requirement for established commercial suppliers rather than organisations relying on reserved participation. Torchbox Ltd’s selection shows that a supplier able to combine digital strategy, technical implementation and service delivery was relevant to the requirement.

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Notice Information

Notice Title

NHS UK Service Engine Optimisation

Notice Description

NHS UK Service Engine Optimisation

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-61148a93-0449-4325-a125-4b2fce6c5cc1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d17f9f21-58c0-4c33-b43b-40d62bf82d52
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48517000 - IT software package

Notice Value(s)

Tender Value
£194,400 £100K-£500K
Lots Value
Not specified
Awards Value
£486,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20261 months ago
Submission Deadline
6 Aug 2024Expired
Future Notice Date
Not specified
Award Date
7 Aug 20242 years ago
Contract Period
31 Aug 2024 - 30 Aug 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
SL7 1LW
Postcode Area
Slough
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ13 Buckinghamshire
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Buckinghamshire
Electoral Ward
Marlow
Westminster Constituency
Beaconsfield

Supplier Information

Number of Suppliers
1
Supplier Name

Torchbox Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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