Award

Digital Marketing Services - Paid Social Media Advertising - AWARD

NORTHERN TRAINS LTD

This public procurement record has 1 release in its history.

Award

12 Sep 2023 at 10:38

Award Notice
Summary of the contracting process

The procurement process for the contract "Digital Marketing Services - Paid Social Media Advertising" was awarded to CREATIVERACE LIMITED by Northern Trains Ltd. Northern is the largest rail company in the North of England, seeking an agency partner to raise awareness and drive traffic to their website and app. The procurement method was a selective negotiated procedure, with a contract period starting on 7th August 2023 and ending on 6th August 2025. The tender period ended on 24th April 2023, and the contract is classified under marketing services.

This awarded tender for digital marketing services presents an opportunity for businesses providing paid social media advertising. Small and medium-sized enterprises (SMEs) would be well-suited to compete in this procurement process. The contract period offers a long-term opportunity for growth within the marketing services sector. Businesses with expertise in digital advertising and a commitment to performance excellence align well with Northern's focus on outstanding service delivery and collaboration for mutual success.

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Notice Information

Notice Title

Digital Marketing Services - Paid Social Media Advertising - AWARD

Notice Description

Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app. Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England. In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal. Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell. We strive to be outstanding in everything we do. We want to work with people who are committed to delivering the highest possible level of performance in everything that they do. We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking. In addition to asking all those things of us.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-61b6132c-cbe4-486b-95a9-a04e25e24846
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fdb241fd-2f53-439b-9d97-329a8b465dbf
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Sep 20232 years ago
Submission Deadline
24 Apr 2023Expired
Future Notice Date
Not specified
Award Date
3 Sep 20232 years ago
Contract Period
6 Aug 2023 - 6 Aug 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NORTHERN TRAINS LTD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
N/A
Postcode
YO1 6HZ
Post Town
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified
Local Authority
York
Electoral Ward
Micklegate
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

CREATIVERACE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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