Award

The Tech That Makes Tomorrow Work - Creative Marketing - AWARD

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Award

10 May 2024 at 10:03

Award Notice
Summary of the contracting process

The West Midlands Growth Company (WMGC) has awarded a contract for "The Tech That Makes Tomorrow Work - Creative Marketing" to Digitronix Ltd. This contract falls under the services category and involves advertising and marketing services. The procurement method used was an open procedure, and the contract period is from May 10, 2024, to March 31, 2025. The procurement stage for this award is at the "Award" stage, with a tender period ending on April 8, 2024. The location of the contract falls within the West Midlands area, specifically in Birmingham with the postal code B4 6AT.

This contract awarded by the WMGC offers opportunities for businesses in sectors such as low carbon cleantech, future mobility, business professional & financial services, life sciences, data-driven healthcare, advanced manufacturing, and creative & digital technologies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise sector (VCSE) businesses are suitable for competing in this tender. Businesses with expertise in advertising, marketing services, and creative campaign strategy are well-suited to participate in delivering the required services outlined in the tender.

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Notice Information

Notice Title

The Tech That Makes Tomorrow Work - Creative Marketing - AWARD

Notice Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6284ba7e-d852-485f-a6f2-89ece035d159
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d68114c5-d231-4050-948e-e76fb00db5fd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£159,975 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 May 20241 years ago
Submission Deadline
8 Apr 2024Expired
Future Notice Date
Not specified
Award Date
9 May 20241 years ago
Contract Period
9 May 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Zoe Middleton
Contact Email
zoe.middleton@wmgrowth.com
Contact Phone
07483078415

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

DIGITRONIX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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