Award

English Heritage Mailing House - AWARD

ENGLISH HERITAGE-MARKETING

This public procurement record has 1 release in its history.

Award

17 Sep 2021 at 11:11

Award Notice
Summary of the contracting process

The English Heritage-Marketing organisation has completed the award for the contract titled "English Heritage Mailing House," which falls under the industry category of mailing-list compilation and mailing services. The contract, valued at £1,700,000, will begin on 1st October 2021 and is set to run until 30th September 2024. The procurement method used was an open procedure, allowing for a competitive tender process, which concluded with the award being finalised on 1st September 2021. The relevant activities will primarily occur at their headquarters located on Firefly Avenue, Swindon, Wiltshire, SN2 2EH, United Kingdom.

This contract presents significant opportunities for businesses involved in mailing services, particularly those capable of handling large volumes of personalised communications efficiently and securely. Companies experienced in direct mail campaigns, data-driven marketing, and mail fulfilment logistics would be well-equipped to compete. In particular, small and medium-sized enterprises (SMEs) can leverage their agility and specialised services to meet the varied demands of English Heritage's segmented membership direct mail efforts, which include annual and monthly renewals, targeted promotional events, and Gift Aid applications.

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Notice Information

Notice Title

English Heritage Mailing House - AWARD

Notice Description

Monthly campaigns The fulfilment of the new memberships (circa 150k for 2021/22) and existing membership renewals (circa 400k for 2021/22), and trigger campaigns (circa 500k) is a core requirement of the marketing communications strategy for English Heritage Members. All campaigns are highly segmented with a large number of variables both in text, imagery and promotional offer, including 3rd party assets. The accuracy, efficiency, security and print production quality of the communications are vital in delivering the revenue, satisfaction and brand. English Heritage would like the tenderers to provide costs as described in the attached pricing schedule. In addition, turnaround times are critical in delivering English Heritage income. Please provide the SLA's we can expect for each campaign. Renewals Renewal packs are dispatched on a monthly basis - annual renewals are sent approx. 1st of each month with monthly renewals sent on approx. 28th of every month. Circa 400k will be mailed in 2021/22, with seasonal fluctuations - see spread sheet in Appendix giving 2019/20 volume patterns. The renewals are printed on A4 portrait letters with either one or two personalised membership cards affixed to the front. The letter is digitally printed using a white paper solution and data driving the segmentation. The cards are simplex lasered with the membership details and bar codes. The letter and cards are matched up and inserted into a C5 window envelope. There are overseas Members as well as UK based which requires different outer PPI's. Reprints will be included in the files to be managed as part of their appropriate cell - approx. 2k per month. Reminder 1 Reminder 1 is sent to those people who have not renewed and are sent around 5-8th of each month. They are mailed 2 months after the renewal mailing, on a monthly basis, approx. 2 weeks after the initial renewal date. This is printed via a white paper digital solution, with data driving the segmentation. Annual volume is approx. 100k Reminder 2 These follow up Reminder 1 as a second prompt to non-renewers with an annual volume of 65k. The current format is a digitally printed A5 postcard. Trigger mailings Events There are a series of event mailings which are sent to approximately 100,000 Members 5 times a year to promote events and seasonal activities. Different formats. Gift Aid There is an annual mailing to our Members who have yet to apply Gift Aid to their membership. The volume of the 2020 mailing was 80k. The format of this mailing is A4 - 1/3 A4 leaflet which is enclosed using a perforated tab. The mailing also included a pre-paid postage for the Member to return a form to us with their Gift Aid declaration included. Senior postcard Twice in the year we mail our Senior Members with the aim to drive visits in quieter months. This is usually a postcard format and the volume of the 2019 mailing wa...

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-635a3356-93d1-4be8-be13-f55e53aaed17
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7388976e-e8d1-4dee-a242-0cab59d09d0b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79570000 - Mailing-list compilation and mailing services

79571000 - Mailing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,700,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Sep 20214 years ago
Submission Deadline
26 Jul 2021Expired
Future Notice Date
Not specified
Award Date
31 Aug 20214 years ago
Contract Period
30 Sep 2021 - 30 Sep 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ENGLISH HERITAGE-MARKETING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WILTSHIRE
Postcode
SN2 2EH
Post Town
Swindon
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified
Local Authority
Swindon
Electoral Ward
Mannington and Western
Westminster Constituency
Swindon South

Supplier Information

Number of Suppliers
1
Supplier Name

STERLING PRESS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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