Tender

GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

26 Jun 2018 at 12:03

Tender Notice
Summary of the contracting process

The British Tourist Authority is seeking bids for the tender titled "GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland." This opportunity falls under the advertising and marketing services category and is located in London, United Kingdom. The procurement is currently active and follows an open procedure method. Interested parties must submit their tenders by 10th July 2018, as the tender period concludes at 23:59 on that date. The contract, valued at £500,000, is set to commence on 1st August 2018 and will run for two years until 1st August 2020.

This tender represents an excellent opportunity for small and medium enterprises that specialise in content marketing and optimisation services. Agencies with expertise in enhancing online visibility and providing insights into customer search preferences would be particularly well-suited to compete. By securing this contract, businesses can potentially expand their portfolio while contributing to the promotion of tourism and engagement for VisitBritain and VisitEngland's consumer-facing platforms.

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Notice Information

Notice Title

GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland

Notice Description

Tender to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility, providing customer search insights to inform content choices and traffic across search engines. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jun 20187 years ago
Submission Deadline
10 Jul 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Jul 2018 - 1 Aug 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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