Award

French animators to advertise St George Lamb in meat departments in supermarkets

DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

28 Feb 2024 at 08:19

Summary of the contracting process

The Department for Environment, Food & Rural Affairs in England has awarded a contract for marketing services. The tender title is "French animators to advertise St George Lamb in meat departments in supermarkets." The procurement method used was direct, with a Single tender action (below threshold) approach. The contract period starts on April 1, 2024, and ends on March 31, 2025. The tender had a total value of £128,000 and a tender deadline of February 25, 2024.

This opportunity would be suitable for businesses providing marketing services in France. The contract aims to develop the presence of branded St George Lamb retail packs in hypermarkets in France and Belgium. Businesses interested in providing animation services for advertising in supermarket meat departments could find this tender beneficial. The award was granted to Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou.

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Notice Title

French animators to advertise St George Lamb in meat departments in supermarkets

Notice Description

Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills . The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium. Head butchers chose the animators they wish to work with so we have no control over their choices.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4d504193-63e4-4b09-bfd8-617d22ffc48c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£128,000 £100K-£500K
Lots Value
Not specified
Awards Value
£128,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 20241 years ago
Submission Deadline
25 Feb 2024Expired
Future Notice Date
Not specified
Award Date
26 Feb 20241 years ago
Contract Period
31 Mar 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

ATRESSS, ALTER FRANCE, SUD ANIM, BUGNET, EDCA, RIVAT, STMP, ATOU

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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