Award

BTA2167 Audience & Product Research

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

08 Oct 2025 at 10:21

Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland based in Birmingham, has completed the procurement process for the contract titled "BTA2167 Audience & Product Research." This contract, awarded under the Crown Commercial Services framework agreement RM6126, pertains to market research services within the services industry category. The procurement was conducted using a selective method via a call-off from a framework agreement, with the contract awarded to Kubi Kalloo on 1 October 2025. The contract will run from 13 October 2025 to 12 October 2026, covering various locations including the United Kingdom, British Overseas Territories, and other global regions, with a budget of GBP 173,765. The procurement process has reached the award stage and is documented as complete.

This contract offers substantial opportunities for businesses specialising in market research services, particularly those capable of delivering comprehensive audience and product research alongside economic and tourism forecasts. Small and Medium Enterprises (SMEs), in particular, are well-suited to benefit from such procurement opportunities due to suitability criteria encouraging participation. Being a part of this framework can enhance visibility and provide a platform for growth by enabling access to more significant public sector contracts in the future. Businesses with expertise in insights and research could greatly benefit from and contribute to this initiative, fostering business expansion alongside the development of tourism strategies.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

BTA2167 Audience & Product Research

Notice Description

Audience & Product Research Economic & Tourism Forecasts Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d17ccf1a-8544-4919-ab23-373d0f867490
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£173,765 £100K-£500K
Lots Value
Not specified
Awards Value
£173,765 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Oct 20254 months ago
Submission Deadline
28 Aug 2025Expired
Future Notice Date
Not specified
Award Date
30 Sep 20254 months ago
Contract Period
12 Oct 2025 - 12 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

KUBI KALLOO

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5-2025-10-08T11:21:36+01:00",
    "date": "2025-10-08T11:21:36+01:00",
    "ocid": "ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0022500D4L000000DloEUAS",
        "title": "BTA2167 Audience & Product Research",
        "description": "Audience & Product Research Economic & Tourism Forecasts Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "HP18 0GF"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 173765,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2025-08-28T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-10-13T00:00:00+01:00",
            "endDate": "2026-10-12T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-322670",
            "name": "British Tourist Authority",
            "identifier": {
                "legalName": "British Tourist Authority"
            },
            "address": {
                "streetAddress": "British Tourism Authority t/a VisitBritain/VisitEngland",
                "locality": "Birmingham",
                "postalCode": "B2 4AJ",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@visitbritain.org"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-325919",
            "name": "Kubi Kalloo",
            "identifier": {
                "legalName": "Kubi Kalloo"
            },
            "address": {
                "streetAddress": "Studio 2c, Morelands, 5-23 Old St, London EC1V 9HL, London, EC1V 9HL"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-322670",
        "name": "British Tourist Authority"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5-1",
            "status": "active",
            "date": "2025-10-01T00:00:00+01:00",
            "datePublished": "2025-10-08T11:21:36+01:00",
            "value": {
                "amount": 173765,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-325919",
                    "name": "Kubi Kalloo"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-10-13T00:00:00+01:00",
                "endDate": "2026-10-12T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/d17ccf1a-8544-4919-ab23-373d0f867490",
                    "datePublished": "2025-10-08T11:21:36+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}