Award

Insight DDC Polling

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

03 Dec 2025 at 15:15

Award Notice
Summary of the contracting process

The Ministry of Defence has concluded a procurement process titled "Insight DDC Polling", which involved market and economic research, polling, and statistics, as classified under CPV code 79300000. The procurement was led through a competitive quotation method below the threshold and has progressed to the award stage, with the contract being awarded to YouGov. The service contract, valued at £285,000, commenced on 1st August 2025 and will end on 30th August 2028. This procurement falls under the services category, with delivery in London, England.

The Insight DDC Polling contract presents substantial opportunities for businesses in the market and economic research industry. While the procurement method was limited, requiring competitive quotations, it emphasises expertise in polling services. Large enterprises capable of delivering comprehensive market research services would find this type of tender suitable for participation. The Ministry of Defence, as the contracting authority, seeks firms that can provide reliable, high-quality research services to support its Directorate of Defence Communications initiatives over the three-year contract period.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Insight DDC Polling

Notice Description

Provision of External Polling For MOD -- DDC (Directorate of Defence Communications)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5f957da6-e600-41a8-bd97-9de9afc42f20
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79300000 - Market and economic research; polling and statistics

Notice Value(s)

Tender Value
£285,000 £100K-£500K
Lots Value
Not specified
Awards Value
£285,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20252 months ago
Submission Deadline
31 Jul 2025Expired
Future Notice Date
Not specified
Award Date
31 Jul 20256 months ago
Contract Period
31 Jul 2025 - 30 Aug 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2HB
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878-2025-12-03T15:15:41Z",
    "date": "2025-12-03T15:15:41Z",
    "ocid": "ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "715061450",
        "title": "Insight DDC Polling",
        "description": "Provision of External Polling For MOD -- DDC (Directorate of Defence Communications)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79300000",
            "description": "Market and economic research; polling and statistics"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1a 2HB"
                    }
                ]
            }
        ],
        "value": {
            "amount": 285000,
            "currency": "GBP"
        },
        "procurementMethod": "limited",
        "procurementMethodDetails": "Competitive quotation (below threshold)",
        "tenderPeriod": {
            "endDate": "2025-07-31T17:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-08-01T00:00:00+01:00",
            "endDate": "2028-08-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/7U7AuvS7",
            "name": "MINISTRY OF DEFENCE",
            "identifier": {
                "legalName": "MINISTRY OF DEFENCE",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/7U7AuvS7"
            },
            "address": {
                "streetAddress": "Head Office Commercial, Ministry of Defence, Main Building,",
                "locality": "LONDON",
                "postalCode": "SW1A2HB",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Kosru Miah",
                "email": "kosru.miah101@mod.gov.uk",
                "telephone": "07496506610"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-328299",
            "name": "YOUGOV",
            "identifier": {
                "legalName": "YOUGOV"
            },
            "address": {
                "streetAddress": "50 Featherstone Street London EC1Y 8RT United Kingdom"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/7U7AuvS7",
        "name": "MINISTRY OF DEFENCE"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878-1",
            "status": "active",
            "date": "2025-08-01T00:00:00+01:00",
            "datePublished": "2025-12-03T15:15:41Z",
            "value": {
                "amount": 285000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-328299",
                    "name": "YOUGOV"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-08-01T00:00:00+01:00",
                "endDate": "2028-08-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/5f957da6-e600-41a8-bd97-9de9afc42f20",
                    "datePublished": "2025-12-03T15:15:41Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}