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Tax Education Segmentation Research

H M Revenue & Customs

This public procurement record has 1 release in its history.

Award

17 Jul 2026 at 14:46

Award Notice
Summary of the contracting process

HM Revenue & Customs commissioned tax education segmentation research covering UK adults. The work is intended to identify groups according to their demographic characteristics, level of tax education, attitudes and behaviours, so that their differing tax education needs can be understood. This is a research and related consultancy service, with delivery across the United Kingdom. The requirement sits within the services category and is relevant to organisations that design and deliver quantitative or mixed-method social research, audience segmentation, behavioural research or public-sector insight programmes. The work concerns tax education rather than tax advice, tax compliance services or software delivery, and requires research outputs that can distinguish meaningful adult groups for HMRC’s education planning.

The procurement has been awarded following a selective call-off from a dynamic purchasing system. HMRC awarded the contract to Ipsos Mori on 30 June 2026 for £184,942 including the stated currency of GBP. The contract period runs from 20 July 2026 to 26 February 2027. The tender submission deadline was 26 May 2026 at 12:00 BST. The tender is recorded as complete and the award is active. The opportunity was identified as suitable for small and medium-sized enterprises, although the selected supplier is Ipsos Mori. It is a single research services requirement rather than a procurement divided into separately described lots.

This award demonstrates demand from HMRC for specialist audience and behavioural insight to support tax education policy. Suppliers best placed for comparable work would be able to segment UK adult populations using robust demographic, attitudinal and behavioural variables, and translate research evidence into clear findings about education needs. Credible competitors would typically bring experience of public-sector or socially focused research, survey design, sampling, data analysis and interpretation, with the ability to handle sensitive topics and communicate results to policy and communications teams. A strong offer would combine methodological rigour with practical insight, showing how distinct audience groups can be defined, evidenced and used to shape targeted tax education.

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Notice Information

Notice Title

Tax Education Segmentation Research

Notice Description

Research to segment UK adults based on their tax education needs according to their key demographics, tax education, attitudes and behaviours.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b0531d3a-db49-4ca9-a6bd-ce43a4c19a8f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£184,942 £100K-£500K
Lots Value
Not specified
Awards Value
£184,942 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Jun 20263 months ago
Contract Period
20 Jul 2026 - 26 Feb 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M Revenue & Customs
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SS99 1AA
Postcode Area
Southend-on-Sea
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH31 Southend-on-Sea
Delivery Location
Not specified
Local Authority
Southend-on-Sea
Electoral Ward
Victoria
Westminster Constituency
Southend East and Rochford

Supplier Information

Number of Suppliers
1
Supplier Name

Ipsos MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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