Award

Digital Marketing activities in Mexico covering Pork

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

20 Oct 2022 at 10:12

Award Notice
Summary of the contracting process

The Defra Network eTendering Portal has awarded a contract for "Digital Marketing activities in Mexico covering Pork" to Perez Vega Consulting. The contract, valued at £180,000 GBP, has a start date of January 3, 2023, and an end date of January 3, 2026. The procurement stage was an open procedure with the tender period ending on July 7, 2022. This opportunity falls under the industry category of Advertising and marketing services, providing potential growth opportunities for businesses specializing in digital marketing and social media strategies.

The contract offers business growth opportunities for agencies with expertise in social media marketing and digital transformation services. With a focus on the Mexican market, language skills in English and Spanish are essential. The procurement process involves close collaboration with AHDB, monitoring KPIs and performance responsibilities. The contract period spans three years, offering stable revenue potential for successful bidders. Businesses aiming to expand their presence in digital marketing, especially in the agricultural sector, would find this opportunity well-suited for growth.

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Notice Information

Notice Title

Digital Marketing activities in Mexico covering Pork

Notice Description

AWARDED - AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. There is a requirement for language skills of English & Spanish The initial contract is for one year (PS60k), with the option to extend for a further 2 periods of 12 months each (a potential PS180k for the full contract covering 3 years) Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fc7278be-7f9e-4fb0-9cfa-8b647cb2069b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
Not specified
Awards Value
£180,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Oct 20223 years ago
Submission Deadline
7 Jul 2022Expired
Future Notice Date
Not specified
Award Date
14 Aug 20223 years ago
Contract Period
3 Jan 2023 - 3 Jan 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

PEREZ VEGA CONSULTING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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