Award

2023-647 Provision of retailer in-store observational 'Country of Origin' audit

AHDB

This public procurement record has 1 release in its history.

Award

01 May 2024 at 11:32

Award Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has awarded a contract for "Provision of retailer in-store observational 'Country of Origin' audit" in Marketing services. The contract is valued at £190,000 and has a closing date of NOON 25th March 2024. The procurement method used was an Open procedure (below threshold). The contract period is set to begin on 1st June 2024 and end on 31st May 2029, with the supplier being ESA Market Research Limited located in London, United Kingdom.

This opportunity created by AHDB is suited for businesses in the marketing services industry. Small and medium-sized enterprises (SMEs) are particularly encouraged to compete in this tender. The contract provides businesses with the chance to participate in conducting in-store observational audits for pork products across major retailers in the UK. Businesses capable of delivering high-quality audit work and data analysis within the outlined requirements should consider bidding for this contract to expand their market presence and contribute to AHDB's objectives.

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Notice Information

Notice Title

2023-647 Provision of retailer in-store observational 'Country of Origin' audit

Notice Description

Awarded notice - AHDB intend to procure a Contract to a successful Supplier for the provision of in-store observational audit work for pork (PorkWatch).The successful supplier will be required to deliver audits for Pork, conducted regularly throughout the calendar year across a sample of 150 stores stratified by region and store size, as well as ensuring value for money for levy payers is provided. Core requirements are: * To conduct an observational audit (at time critical periods) of all fresh pork (fresh pre packed), bacon, gammon, sausages and ham products 6 times a year. The sample should cover the 10 largest multiple retailers * Data to be collected in all chilled cabinets within the retailer, including gondola ends and secondary fixtures. * Historical results which AHDB currently hold must be incorporated into the results so that changes over time can be tracked. Results must be provided separated by individual retailer as well as at total market level. * Results must be provided in both in tabular format and chart format using a suitable software package. (e.g. Excel/ PowerPoint/Other) Tabular results to reach AHDB within 10 days of the audit taking place. * Results must show the percentage of facings that : o Display a British country of origin o Are Branded v own label (including the proportion of each that is British) Closing date is NOON 25th March 2024.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8181b5a0-20cb-401b-9938-e6d9fed466c8
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£190,000 £100K-£500K
Lots Value
Not specified
Awards Value
£190,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 May 20241 years ago
Submission Deadline
25 Mar 2024Expired
Future Notice Date
Not specified
Award Date
16 Apr 20241 years ago
Contract Period
31 May 2024 - 31 May 2029 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

ESA MARKET RESEARCH

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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