Award

Advertising Services

UNIVERSITY OF SOUTHAMPTON

This public procurement record has 3 releases in its history.

Award

28 Jun 2023 at 14:24

Award Notice
TenderAmendment

13 Mar 2023 at 16:29

Tender Notice
Tender

24 Feb 2023 at 09:29

Tender Notice
Summary of the contracting process

The University of Southampton has awarded a contract for Advertising Services through a selective procurement method. The contract, valued at £8,400,000 GBP, commenced on June 22, 2023, and will run until August 1, 2030. The tender process concluded on March 27, 2023. The University is located in South East, United Kingdom, and the procurement falls under the services category. The University aims to maximise market impact and campaign outcomes by working closely with agencies and specialists.

This contract presents an opportunity for businesses in the advertising industry to work with the University of Southampton, especially those experienced in media buying and campaign management. Being a selective procurement process, businesses need to ensure alignment with the university's strategic goals and ability to provide excellent customer service. Small and medium-sized enterprises are well-suited for this opportunity, given the emphasis on partnership and integrated campaign delivery.

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Notice Information

Notice Title

Advertising Services

Notice Description

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d087b2d7-46db-4678-94c2-86a3113ea8b7
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£8,400,000 £1M-£10M
Lots Value
Not specified
Awards Value
£8,400,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jun 20232 years ago
Submission Deadline
27 Mar 2023Expired
Future Notice Date
Not specified
Award Date
21 Jun 20232 years ago
Contract Period
31 Jul 2023 - 1 Aug 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SOUTHAMPTON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO17 1BJ
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)
Local Authority
Southampton
Electoral Ward
Portswood
Westminster Constituency
Southampton Test

Supplier Information

Number of Suppliers
1
Supplier Name

HUNTERLODGE GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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