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Data Driven Planning in Football Policing

Police Digital Service

This public procurement record has 1 release in its history.

Award

13 Aug 2026 at 10:04

Award Notice
Summary of the contracting process

The Police Digital Service commissioned data-driven planning for football policing. The work is a specialist software and information-systems service, focused on creating a digital twin of Hull and the MKM Stadium to model crowd behaviour and support operational decision-making. The solution will provide simulations and insights across scenarios including anti-social behaviour within crowds, for the National Police Chiefs’ Council, the English Premier League and three participating football clubs. It also includes an online interface for early users, enabling rapid feedback and iterative development, followed by a detailed report, recommendations and a future development roadmap. Delivery is in the United Kingdom, with the principal modelling location in Hull and at the MKM Stadium.

This procurement is complete and was awarded on 31 July 2026 to Bays Consulting Limited. The award value is £700,000, inclusive of the stated contract value in GBP. The contract runs from 3 August 2026 to 31 December 2026. The requirement was for services procured through a selective procedure, specifically a call-off from a framework agreement. The tender submission deadline was 22 July 2026 at 14:00. The evaluation led to an active award for the full requirement, rather than separate published lots. The opportunity was identified as suitable for small and medium-sized enterprises and concerns a software and information-systems service supporting football-policing planning and analysis.

This award indicates demand for suppliers able to combine software development, data modelling and operational analysis in a public-safety setting. A credible future supplier would need to build and use digital twins, simulate crowd behaviour and translate results into practical decisions for police, football authorities and clubs. Experience handling sensitive crowd or anti-social-behaviour scenarios would be relevant, alongside the ability to refine models quickly in response to structured user feedback. The requirement also favours teams that can develop a usable online interface, work collaboratively with several stakeholder organisations and produce clear analytical reporting, recommendations and a development roadmap. Its stated SME suitability shows that a specialist smaller consultancy can compete where it has these capabilities.

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Notice Information

Notice Title

Data Driven Planning in Football Policing

Notice Description

Work will commence in August 2026, to provide pre-season support to the three clubs to be included in Phase 2. A digital twin of Hull and the MKM Stadium to create a baseline model of their crowd and the insights of the simulations will support decision making. As the EPL season commences, the supplier will support the NPCC, EPL and the participating football clubs to provide new and refined insights across a range of scenarios, including the presence of anti-social behaviour within the crowd. Between September and December 2026, the system will be rapidly and iteratively refined to deliver a streamlined interface for early users who will be able to access the developed solution online and provide rapid feedback to support iterative development. The results of all the work packages, future recommendations and future development roadmap will be provided in a detailed report in December 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6d016387-47a0-4707-b65f-c89d0c19b4bf
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c7fcdfca-d269-435c-8c6c-a1cb91625c1b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£700,000 £500K-£1M
Lots Value
Not specified
Awards Value
£700,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Aug 20262 weeks ago
Submission Deadline
22 Jul 2026Expired
Future Notice Date
Not specified
Award Date
31 Jul 20263 weeks ago
Contract Period
3 Aug 2026 - 31 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Police Digital Service
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2M 4WN
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

Bays Consulting Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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