Tender

UK_2024_Media Buying, Planning & Optimisation Agency

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Tender

04 Mar 2024 at 13:05

Summary of the contracting process

The British Council is seeking an agency partner for media buying, planning, and optimisation services for its English and Exams marketing function. The contract is expected to last for two years, with the potential for two 12-month extensions based on supplier performance. The procurement method is an open procedure below the threshold. The tender period ends on 19th April 2024, and the contract period starts on 3rd June 2024 and ends on 31st May 2028.

This procurement opportunity in advertising and marketing services presents a chance for interested businesses to work with the British Council in managing media activities. Small and medium enterprises (SMEs) would be well-suited to bid for this contract. The location for service delivery is primarily in the United Kingdom, making it an attractive opportunity for local businesses in the advertising industry to grow their clientele.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

UK_2024_Media Buying, Planning & Optimisation Agency

Notice Description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies. Additional information: The Contract awarded will be for a duration of two (2) years with an option for an extend twice (2) each extension no longer than 12 months each. Appointment supplier performance will be reviewed and extension will be based on performance and service delivery. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bd40f678-0217-47ac-a2a1-067c6edde3f9
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Mar 20241 years ago
Submission Deadline
19 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 Jun 2024 - 31 May 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90-2024-03-04T13:05:40Z",
    "date": "2024-03-04T13:05:40Z",
    "ocid": "ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-117-3385-BC/03385",
        "title": "UK_2024_Media Buying, Planning & Optimisation Agency",
        "description": "This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies. Additional information: The Contract awarded will be for a duration of two (2) years with an option for an extend twice (2) each extension no longer than 12 months each. Appointment supplier performance will be reviewed and extension will be based on performance and service delivery. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes",
        "datePublished": "2024-03-04T13:05:40Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341200",
                "description": "Advertising management services"
            },
            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            },
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "E20 1JQ"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2024-04-19T23:59:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-06-03T01:00:00+01:00",
            "endDate": "2028-05-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/bd40f678-0217-47ac-a2a1-067c6edde3f9",
                "datePublished": "2024-03-04T13:05:40Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/britishcouncil/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-201480",
            "name": "British Council",
            "identifier": {
                "legalName": "British Council"
            },
            "address": {
                "streetAddress": "1 Redman Place, Stratford",
                "locality": "London",
                "postalCode": "E20 1JQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Ahmed Akram",
                "email": "Ahmed.Akram@BritishCouncil.Org",
                "telephone": "01619577886"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-201480",
        "name": "British Council"
    }
}