Award

Social Listening and Audience Listening Tool

O F W A T

This public procurement record has 1 release in its history.

Award

05 Mar 2025 at 10:18

Award Notice
Summary of the contracting process

The Water Services Regulation Authority (O F W A T) has completed the procurement process for a Social Listening and Audience Listening Tool within the industry category of Software package and information systems. The procurement was conducted using a selective method via a call-off from a framework agreement. Key dates include the tender period ending on 30th January 2025 and the contract period from 6th February 2025 to 5th February 2027. The procurement, valued at £84,000 GBP, is focused on gaining valuable insights from social and digital media content to inform communications and policy work, with the project situated in the West Midlands, United Kingdom.

This tender offers significant business growth opportunities, particularly for companies specialising in software and information systems. The winning bid was awarded to Fenix Media Limited, trading as Pulsar, a large enterprise. Given the project's focus on leveraging digital media insights, it is especially suited for businesses with strong expertise in social listening and data analytics. While O F W A T did not specify preferential treatment for SMEs or VCSEs, businesses with scalable operations and advanced digital media tools are well-positioned to benefit from similar future procurement opportunities.

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Notice Information

Notice Title

Social Listening and Audience Listening Tool

Notice Description

Procurement of a social listening tool to continue to gain valuable insights from social and digital media content that is available in the public domain to inform our communications and policy work.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a544f5ea-8823-4713-bd50-e38be564883c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£84,000 Under £100K
Lots Value
Not specified
Awards Value
£84,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Mar 202511 months ago
Submission Deadline
30 Jan 2025Expired
Future Notice Date
Not specified
Award Date
1 Feb 20251 years ago
Contract Period
6 Feb 2025 - 5 Feb 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
O F W A T
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B5 4UA
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

FENIX MEDIA LIMITED T/A PULSAR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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