Award

2024-713 PR and Event agency in the food sector (Paris region)

AHDB

This public procurement record has 1 release in its history.

Award

04 Mar 2025 at 09:06

Award Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has awarded a contract for a PR and Event agency focused on the food sector in the Paris region. The tender, entitled "2024-713 PR and Event agency in the food sector (Paris region)", falls under the Marketing services industry category and has a value of £880,000. The procurement process was initiated through an open procedure above the threshold. This award was completed on 18th February 2025, and the contract period is set from 1st April 2025 to 31st March 2029. The agency, AUGUSTE & LOUISE, will aid AHDB in organising key events and handling communications within the food sector, targeting stakeholders like head butchers, wholesalers, buyers, chefs, and food service providers in France. The main office of AHDB is located in Coventry, UK, while AUGUSTE & LOUISE is based in Strasbourg, France.

This tender presents significant opportunities for businesses in the PR and event management sector within the food industry, particularly those with experience in organising industry-specific events and engaging with various media channels. Companies specialising in marketing, communication, and event planning, especially SMEs, would be well-suited to compete in such projects, given the alignment with AHDB’s objectives to promote British beef and lamb's assets. The awarded contract provides an extensive scope for the chosen agency to demonstrate its capabilities and foster growth by building a strong network within the meat sector in France.

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Notice Information

Notice Title

2024-713 PR and Event agency in the food sector (Paris region)

Notice Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: * Head butchers * Wholesalers * Buyers * Chefs * Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5b1c0683-be54-4496-8e0d-ed77dfae8737
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£880,000 £500K-£1M
Lots Value
Not specified
Awards Value
£177,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Mar 202511 months ago
Submission Deadline
10 Jan 2025Expired
Future Notice Date
Not specified
Award Date
18 Feb 20251 years ago
Contract Period
31 Mar 2025 - 31 Mar 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
sarah.waters@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AUGUSTE & LOUISE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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