Award

SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research

SPORT ENGLAND

This public procurement record has 1 release in its history.

Award

08 Oct 2025 at 14:39

Award Notice
Summary of the contracting process

Sport England has completed the procurement process for the "SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research" contract, aimed at evaluating the impact of its campaign over a ten-year span. The procurement falls under the industry category of research services (CPV Code: 73110000) and encompasses nationwide quantitative brand tracking, specifically targeting various demographics of women to evaluate physical activity levels and campaign awareness. The contract was awarded to Savanta Group Limited, YOUGOV PLC, and Walnut Unlimited with a value of £179,000. The procurement method consisted of a call-off from a dynamic purchasing system, emphasizing selective procurement, and the contract period spans from 1st October 2025 to 30th September 2027. The tender process concluded with the award stage on 9th September 2025, with the effort focused within the East Midlands, UK.

This contract provides significant opportunities for businesses specialising in research services to expand their reach and further their insight capabilities by engaging in comprehensive brand tracking and data collection exercises. Companies with expertise in conducting large-scale, quantitative research, particularly those capable of targeting specific demographic groups, will find this contract well-suited to their strengths. Moreover, the emphasis on repeated waves of surveys offers continuous engagement and potential for long-term collaboration with Sport England. The nature of this procurement makes it an ideal growth avenue for small and medium enterprises (SMEs) and voluntary community and social enterprises (VCSEs) capable of delivering innovative research solutions tailored to varied client requirements.

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Notice Information

Notice Title

SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research

Notice Description

Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To date, Sport England has procured suppliers to carry out 30 waves of tracking, looking at women's attitudes and behaviours over the campaign's 10-year history. This tender will involve multiple waves of surveying a nationally representative sample of women, and measuring demographic information, physical activity levels, campaign awareness and attitudes towards the campaign and various questions measuring the impact of the campaign. This will need to be carried out approximately three times a year (depending on campaign activity and need). We run full waves that are approximately 15 minutes in length, and shorter 'pulse waves' which are 10 minutes in length. This will need to include a full wave of tracking every November where samples from the campaigns target audiences (LSEG women from Black communities; LSEG women aged 55-74; LSEG women who are pregnant or have a child under one; LSEG women from South Asian Muslim communities) are boosted.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/87c7c209-311f-4345-989c-45c620ed0aef
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£179,000 £100K-£500K
Lots Value
Not specified
Awards Value
£179,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Oct 20254 months ago
Submission Deadline
8 Aug 2025Expired
Future Notice Date
Not specified
Award Date
8 Sep 20255 months ago
Contract Period
30 Sep 2025 - 30 Sep 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SPORT ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Post Town
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
TLF East Midlands (England)
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
3
Supplier Names

SAVANTA GROUP

WALNUT

YOUGOV

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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