Tender

Interreg Experience - Campaigns and targeted activity 2022

VISIT KENT LIMITED

This public procurement record has 2 releases in its history.

TenderAmendment

03 Mar 2022 at 17:43

Tender Notice
Tender

22 Feb 2022 at 15:34

Tender Notice
Summary of the contracting process

The procurement process is initiated by Visit Kent Limited for the project titled "Interreg Experience - Campaigns and targeted activity 2022," focusing on the tourism and hospitality industry. This tender, classified under advertising and marketing services (CPV code 79340000), will be conducted through a limited procurement method via competitive quotation. The location of the service delivery is set in the South East region of the United Kingdom, with the tender period concluding on 11 March 2022. The anticipated contract period starts on 21 March 2022 and extends to 31 March 2023, with a total budget of £75,000 for the activities involved.

This tender presents an excellent opportunity for agencies specialising in marketing and advertising, particularly those with experience in delivering campaigns aimed at boosting domestic tourism. Businesses with capabilities in digital marketing, content creation, and audience engagement through various channels such as paid social media, video, and influencer partnerships would be well-suited to compete for this project. With Visit Kent focusing on promoting the region and increasing visitor confidence, successful bidders may play a vital role in shaping the tourism landscape while driving their own growth through this engagement.

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Notice Information

Notice Title

Interreg Experience - Campaigns and targeted activity 2022

Notice Description

In light of the Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. Many organisations, both nationally and locally have been forced to re-examine business operations and products and respond to changing consumer behaviour. Our campaign/targeted activity throughout the year will aim to: * Promote the experiential product created as part of the EXPERIENCE project. * Support the immediate recovery by driving year-round domestic visits and off-season visits. * Promote the Lonely Planet Best in travel accolade https://www.lonelyplanet.com/best-in-travel/regions. * Provide consumer insights which will inform the development of new product and develop our understanding of the consumer decision making process. Destination Awareness There is a need to build consumer confidence and drive domestic visits to the county throughout the year by showcasing product that will extend the season for businesses. We know that 57% of domestic visitors choose their destination based on where they can find a specific activity or experience rather than the other way around. In order to compete with destinations around the country, Kent needs to better showcase authentic experiences based around the natural environment and local culture. Campaign and content delivery Two previous campaigns have been delivered in support of this project over the last year. Informed by other activity we have delivered over the last 2 years, we have devised an approach to campaign delivery that is audience led, flexible and enables us to build upon our strengths and expertise. Our insights inform us that not everybody takes a trip at the same time and that across the year our audiences are at different points in the decision-making process. We must flex our messaging and targeting to inspire and encourage different visitors at different times. We will not be delivering a single campaign within a fixed timescale. We are proposing to work with an agency that can offer a flexible model. Amplifying our different messages to our different audience segments across the most appropriate channels at the most appropriate times. Our comprehensive programme of content creation will provide a rich target for visitors, this includes editorially rich feature content across the website, video, our Instagram channel, and influencer activity. Our own "always on activity" will establish a foundation from which the contracted agency will then deliver the right content to the right people at the right time. We are seeking responses from agencies that are able to deliver campaigns and targeted activity across appropriate channels (Paid Social, PPC, Display ad networks, etc..) as required throughout 2022 until March 2023.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/72177e88-8144-4889-a101-3c3fa859646d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Mar 20224 years ago
Submission Deadline
11 Mar 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
21 Mar 2022 - 31 Mar 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISIT KENT LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANTERBURY
Postcode
CT1 2JB
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
TLJ South East (England)
Local Authority
Canterbury
Electoral Ward
Westgate
Westminster Constituency
Canterbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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