Award

PS005A Strategic Planning Media Buying

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 1 release in its history.

Award

20 Aug 2021 at 10:15

Award Notice
Summary of the contracting process

Birmingham City University is seeking a full-service strategic planning and media buying agency for its contract titled "PS005A Strategic Planning Media Buying". This opportunity falls under the marketing services category (CPV code 79342000) and will take place in Birmingham, West Midlands, UK. The procurement method used was an open procedure, and the contract period is set to last from 30th July 2020 to 29th June 2023, with a total value of £4,000,000. The procurement process reached the award stage on 30th June 2020, and the contract has recently been published, with awards dated 20th August 2021.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those adept at strategic planning across multiple channels such as TV, online, and social media platforms. Agencies that provide comprehensive media buying and campaign management services will greatly benefit from this contract. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the buying organisation has expressed suitability for such businesses, allowing them to grow and enhance their market presence through collaboration with a significant educational establishment.

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Notice Information

Notice Title

PS005A Strategic Planning Media Buying

Notice Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a3023d65-bb6f-4cf0-933e-c60cd29008d3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
20 Aug 20214 years ago
Submission Deadline
29 Jun 2020Expired
Future Notice Date
Not specified
Award Date
29 Jun 20205 years ago
Contract Period
29 Jul 2020 - 29 Jun 2023 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B5 5JU
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

AGDEN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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