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Creative testing and audience research to support campaign effectiveness

Crown Commercial Service

This public procurement record has 1 release in its history.

Award

23 Jun 2021 at 15:10

Award Notice
Summary of the contracting process

The procurement process titled "Creative testing and audience research to support campaign effectiveness" was conducted by the Crown Commercial Service, focusing on research and development services within the United Kingdom. This contract was awarded through a single tender action, with an overall value of £19,930. The contract period commenced on 1st July 2020 and concluded on 19th February 2021. The procurement was aimed at moderated and unmoderated user testing to enhance communications campaigns targeting vaccine hesitant audiences and shared values messaging.

This tender represents a significant opportunity for businesses involved in research, consultancy, or communications services, particularly those with expertise in audience engagement and campaign effectiveness. Small and Medium Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs) are particularly encouraged to participate, as these entities possess the agility and innovative approaches that can be advantageous in delivering the required testing and research services. The focus on international audiences may also suit businesses with experience in multicultural and diverse market engagement.

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Notice Information

Notice Title

Creative testing and audience research to support campaign effectiveness

Notice Description

Provided moderated and unmoderated user testing with international audiences for 2 x communications campaigns: vaccine hesitant audiences relating to a cmbatting health misinformation comms campaign and secondly another group of international auditions for the 'shared values' comms campaign

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/36dbf8d4-5b21-4845-9f79-4c1f6f774228
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£19,930 Under £100K
Lots Value
Not specified
Awards Value
£19,930 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jun 20215 years ago
Submission Deadline
30 Jun 2020Expired
Future Notice Date
Not specified
Award Date
1 Jul 20206 years ago
Contract Period
1 Jul 2020 - 19 Feb 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Crown Commercial Service
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

ZOOMKIND LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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