Award

Waterways Visitor Economy Business Engagement, Support & Development for export

MARKETING BIRMINGHAM LTD

This public procurement record has 2 releases in its history.

Award

03 Jan 2021 at 09:35

Award Notice
Tender

06 Mar 2018 at 11:55

Tender Notice
Summary of the contracting process

The procurement process titled "Waterways Visitor Economy Business Engagement, Support & Development for export" is being conducted by Marketing Birmingham Ltd, focusing on enhancing tourism in the West Midlands, United Kingdom. The initiative, categorized under administrative services related to tourism affairs, is currently in the award stage following its completion on 28 March 2018. The tender period concluded on 23 March 2018, and the contract was set for implementation from 25 March 2018 to 30 October 2018. The procurement method employed is an open procedure, which enables broader participation.

This tender presents significant opportunities for businesses involved in tourism, particularly those focused on product development and market engagement strategies. Companies that specialise in creating travel packages, guided experiences, or cultural activities along waterways would find this project well-suited to their offerings. Small and medium enterprises (SMEs) are particularly encouraged to participate, as the project aims to stimulate economic growth in the region while expanding international visitor reach, making it ideal for businesses looking to grow and diversify their portfolios in the tourism sector.

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Notice Information

Notice Title

Waterways Visitor Economy Business Engagement, Support & Development for export

Notice Description

The West Midlands Growth Company (WMGC) supports the creation of new jobs, the expansion of existing businesses and attracts new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. This project is funded by Visit Britain / Visit England's 'Discover England' programme, which seeks to broaden the reach of international visitors to England through introduction to new markets and development of bookable, commissionable product. It is match funded by project partners. This project has three core aims a) product development - to increase bookable, commissionable product along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits; b) market development - to increase the knowledge of, and propensity to visit to England's Heartland through the travel trade supply chain; and c) economic impact by using the iconic attractions of the Ironbridge Gorge, Shakespeare's Stratford, Warwick Castle, and the waterways as the hook to increase the volume and value of visits across the seasons with Birmingham as the prime international gateway This project will grow shoulder and low season visits based on a three-model approach to incentivise visits to the region: 1. For narrow boating exploring England's Heartland by canal using the waterway rings as inspiration, with our year 1 partner Drifters, who will work with a ground handler to package narrowboat hire with a selection of additional activities accessed from the canal for the mature experience seekers and outdoor adventurers (March-June and September-October); 2. For walking and cycling along the waterways (high and shoulder season) working in partnership with expert intermediaries offering self-guided (or guided) walking or cycling trails, booking accommodation, providing detailed notes and maps, luggage transfer with itineraries featuring a range of waterside activities which complement a trip to England for our markets. 3. For year-round waterside holidays cultural shortbreaks will attract visitors, and these same waterways will be a key feature for their dispersal. Itinerary development will encourage extended stay / spend to enjoy a range of active or cultural / heritage activities. All suppliers must visit and register interest via the In-Tend system prior to submitting the tender. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c87f8478-20a1-4b3d-91ba-758748427fd8
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Jan 20215 years ago
Submission Deadline
23 Mar 2018Expired
Future Notice Date
Not specified
Award Date
27 Mar 20187 years ago
Contract Period
27 Mar 2018 - 30 Oct 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Paul Jones
Contact Email
paul.jones@wmgrowth.com
Contact Phone
0121 202 5115

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

BTS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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