Award

Digital Advertising Services - AWARD

KEELE UNIVERSITY

This public procurement record has 1 release in its history.

Award

03 Nov 2025 at 15:41

Award Notice
Summary of the contracting process

Keele University, located in the West Midlands, has completed the procurement process for Digital Advertising Services, awarding the contract to Education Cubed Ltd. This contract, classified under the advertising services category (CPV: 79341000), was procured using a selective, restricted procedure method. The contracting process has moved through the award stage, with the contract set to commence on 1st July 2025 and run initially until 30th September 2027, including options for two further twelve-month extensions up to 30th September 2029. The total estimated contract value is £1.6 million excluding VAT, focusing on strategic digital advertising and a clearing media plan, with quality and price weightings defined in the tender specifications.

This tender presents a lucrative opportunity for businesses specialising in digital marketing and advertising services. Small and medium-sized enterprises (SMEs) within the United Kingdom are particularly well-suited given the procurement requirements that encourage SME participation. The comprehensive scope of services needed without subdivision into lots suggests a preference for highly capable suppliers with the capacity to manage extensive, integrated advertising campaigns. Consequently, firms with robust strategic advertising capabilities and a track record of delivering media plans will likely find this contract particularly advantageous for business growth.

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Notice Information

Notice Title

Digital Advertising Services - AWARD

Notice Description

Tenders are invited from interested parties for the provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been divided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.6 million excluding VAT. Award criteria Quality criterion - Name: Strategic Digital Advertising / Weighting: 400 marks Quality criterion - Name: Clearing Media Plan / Weighting: 300 marks Price - Weighting: 300 marks

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/506f7f6a-eb41-4ca3-915f-edc18d095729
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,600,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Nov 20253 months ago
Submission Deadline
20 Feb 2025Expired
Future Notice Date
Not specified
Award Date
3 Aug 20256 months ago
Contract Period
30 Jun 2025 - 30 Sep 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
KEELE UNIVERSITY
Contact Name
Leanne Fryer
Contact Email
l.fryer@keele.ac.uk
Contact Phone
01782 733787

Buyer Location

Locality
WEST MIDLANDS
Postcode
ST5 5BG
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Newcastle-under-Lyme
Electoral Ward
Keele
Westminster Constituency
Newcastle-under-Lyme

Supplier Information

Number of Suppliers
1
Supplier Name

EDUCATION CUBED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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