Award

Customer Segmentation Analysis for Census Marketing Campaign - AWARD

OFFICE FOR NATIONAL STATISTICS

This public procurement record has 1 release in its history.

Award

06 Feb 2018 at 13:11

Award Notice
Summary of the contracting process

The procurement process concerns the Office for National Statistics, which is seeking to complete an award for "Customer Segmentation Analysis for Census Marketing Campaign". This project falls under the data services industry category, indicating a focus on analytical services. The tender was awarded to Experian Limited, following a selective procurement method, specifically through a restricted procedure. The contract period started on 15th December 2017 and is set to end on 15th December 2020, with the award officially noted on 14th December 2017 and published on 6th February 2018.

This opportunity can facilitate business growth for firms with expertise in data analytics, market research, and public engagement strategies. Businesses that specialise in segmentation analysis and have capabilities to offer data-driven solutions will find themselves well-positioned to compete in this space. Additionally, smaller and medium-sized enterprises (SMEs) might also have the chance to contribute, especially with the focus on innovative approaches to reach diverse population segments for the census.

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Notice Information

Notice Title

Customer Segmentation Analysis for Census Marketing Campaign - AWARD

Notice Description

A data-driven segmentation of the England and Wales population is needed to underpin marketing and communications activities and the wider deployment of the census. This segmentation will: o provide a means to understand different sections of the population, their willingness and ability to engage in the census, and their anticipated responsiveness to digital and other channels/messaging o provide a consistent framework to underpin the planning, design and deployment of respondent engagement strategy and monitor its efficacy while ensuring that resources are focused on hard to reach audiences o build the foundation of a flexible platform that can evolve with additional data as the programme progresses An established segmentation of the population of England and Wales is essential to provide a basis upon which to develop the Census specific segmentation.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5e02b975-fb26-4e67-9903-009bf0a34819
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72300000 - Data services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Feb 20188 years ago
Submission Deadline
6 Dec 2017Expired
Future Notice Date
Not specified
Award Date
14 Dec 20178 years ago
Contract Period
15 Dec 2017 - 15 Dec 2020 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFFICE FOR NATIONAL STATISTICS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GWENT
Postcode
NP10 8XG
Post Town
Newport
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
Not specified
Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Supplier Information

Number of Suppliers
1
Supplier Name

EXPERIAN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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