Tender

Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management

THE FRONTLINE ORGANISATION

This public procurement record has 1 release in its history.

Tender

01 Aug 2019 at 16:26

Summary of the contracting process

The Frontline Organisation is seeking a supplier for a digital marketing and social media campaign management project, aimed at driving applications for its Leadership Development Programme. The tender, titled "Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management," falls under the industry category of advertising and marketing services and is located in London, UK. The procurement process is currently at the tender stage, with submissions due by 9 August 2019. The contract period is set to commence on 4 September 2019 and run until 31 August 2020, with a contract value ranging from £30,000 to £40,000. The procurement method is an open procedure, allowing for a wide array of participants.

This tender presents a valuable opportunity for businesses specializing in advertising and marketing services, particularly those with expertise in digital and social media strategies. Firms that are Facebook or Google accredited would be well-suited to compete for this project, especially those with experience in reaching underrepresented groups and increasing brand engagement across social platforms. Such contracts can enhance business visibility and support growth by aligning with initiatives aimed at improving community engagement and recruitment for educational programmes.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management

Notice Description

Our mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to be leaders in social work and broader society. In September 2019, Frontline will begin the recruitment of its 7th cohort of participants. This has created an exciting opportunity for a single Facebook or Google accredited supplier to work with us on delivering and monitoring a targeted digital marketing strategy, with particular focus across our social media channels, to drive applications to our leadership development programme and undergraduate opportunities. The main objectives of the campaign are to: * Increase brand awareness of Frontline to help drive applications for the Leadership Development Programme. * Target and attract underrepresented groups both within our the social work profession and in our existing cohorts. * Increase brand reach and engagement levels across key social media channels (Facebook, Instagram & LinkedIn). * Increase conversion rates for key goals e.g. Application numbers and website traffic. The deadline for tender submissions is Friday 9 August, and the campaign will need to be underway by September 2019. To submit a response for this project and to view the full invitation to tender document, please contact Ellie Fletcher (Communications Manager): ellie.fletcher@thefrontline.org.uk.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-74d50bcc-6a4e-40ad-b93e-5634593e0154
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/68c98f74-3d2a-46b1-adcf-894a9f5ea589
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Aug 20196 years ago
Submission Deadline
9 Aug 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 Sep 2019 - 31 Aug 2020 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE FRONTLINE ORGANISATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC1N 1AZ
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
TLI London

Local Authority
Camden
Electoral Ward
King's Cross
Westminster Constituency
Holborn and St Pancras

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-74d50bcc-6a4e-40ad-b93e-5634593e0154-2019-08-01T17:26:16+01:00",
    "date": "2019-08-01T17:26:16+01:00",
    "ocid": "ocds-b5fd17-74d50bcc-6a4e-40ad-b93e-5634593e0154",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management",
        "title": "Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management",
        "description": "Our mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to be leaders in social work and broader society. In September 2019, Frontline will begin the recruitment of its 7th cohort of participants. This has created an exciting opportunity for a single Facebook or Google accredited supplier to work with us on delivering and monitoring a targeted digital marketing strategy, with particular focus across our social media channels, to drive applications to our leadership development programme and undergraduate opportunities. The main objectives of the campaign are to: * Increase brand awareness of Frontline to help drive applications for the Leadership Development Programme. * Target and attract underrepresented groups both within our the social work profession and in our existing cohorts. * Increase brand reach and engagement levels across key social media channels (Facebook, Instagram & LinkedIn). * Increase conversion rates for key goals e.g. Application numbers and website traffic. The deadline for tender submissions is Friday 9 August, and the campaign will need to be underway by September 2019. To submit a response for this project and to view the full invitation to tender document, please contact Ellie Fletcher (Communications Manager): ellie.fletcher@thefrontline.org.uk.",
        "datePublished": "2019-08-01T17:26:16+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 30000,
            "currency": "GBP"
        },
        "value": {
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2019-08-09T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2019-09-04T00:00:00+01:00",
            "endDate": "2020-08-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/68c98f74-3d2a-46b1-adcf-894a9f5ea589",
                "datePublished": "2019-08-01T17:26:16+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Frontline Invitation to Tender - Digital Marketing & Social Media Campaign Management",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/dfe77384-e97a-42c6-a1be-7bcff331cd3e",
                "format": "application/pdf"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/g6M6N55r",
            "name": "THE FRONTLINE ORGANISATION",
            "identifier": {
                "legalName": "THE FRONTLINE ORGANISATION",
                "scheme": "GB-SRS",
                "id": "supplierregistration.cabinetoffice.gov.uk/g6M6N55r"
            },
            "address": {
                "streetAddress": "41 Brunswick Square",
                "locality": "London",
                "postalCode": "WC1N 1AZ",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Ellie Fletcher",
                "email": "ellie.fletcher@thefrontline.org.uk",
                "telephone": "07528040027"
            },
            "details": {
                "url": "http://www.thefrontline.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/g6M6N55r",
        "name": "THE FRONTLINE ORGANISATION"
    }
}