Award

ASC0314 - Social Marketing Campaign - Smoking Cessation

LEICESTER CITY COUNCIL

This public procurement record has 1 release in its history.

Award

27 Mar 2025 at 10:12

Award Notice
Summary of the contracting process

Leicester City Council has completed the procurement for a social marketing campaign titled "ASC0314 - Social Marketing Campaign - Smoking Cessation," aimed at reducing smoking rates in the city. This project, classified under the health services industry (CPV: 85100000), involves the appointment of Social Change UK to plan and deliver the campaign focused on high-smoking-rate areas and groups. This procurement process utilised a Targeted Quotation method with a tender period ending on 11 February 2025, and the contract period is set to begin on 1 April 2025 and potentially extend to 31 March 2030 based on performance outcomes. The total value of the contract is £160,000, highlighting Leicester City Council's commitment to public health improvement in England.

This tender creates substantial opportunities for businesses within the health and social marketing sectors, especially those focused on smoking cessation and behavioural change campaigns. Companies experienced in social media strategy, marketing collateral development, and health insights research, particularly SMEs and VCSEs, will find this tender beneficial for enhancing their portfolios. The awarded contract, initially for two years with potential extensions, offers a stable and long-term business opportunity that aligns with public welfare objectives, enabling businesses to contribute significantly to reducing smoking prevalence in Leicester.

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Notice Information

Notice Title

ASC0314 - Social Marketing Campaign - Smoking Cessation

Notice Description

Appointment of a full-service social marketing agency to plan and deliver a comprehensive social marketing campaign aimed at increasing the number of smokers attempting to quit in the city. This will be focussed on areas of the city and groups with the highest smoking rates. The campaign's primary objective is to gather insights into the barriers and facilitators to quitting smoking, encourage access to smoking cessation services, develop tailored marketing collateral, and execute a targeted social media strategy. This initiative aims to increase referrals to the Live Well Leicester Stop Smoking Service and ultimately reduce smoking prevalence in Leicester. The procurement process was Targeted Quotation to 3 providers, 2 bids were received of which 1 was compliant. Contract is for an initial period of 2 years to commence on 1 April 2025, with an option to extend, subject to satisfactory performance outcomes and agreement by the Authority, for further periods up to a total of three (1+1+1) years, taking the contract term to a maximum of 5 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8bc5b3f5-ce36-45ee-a9b2-388a9de139e7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85100000 - Health services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
Not specified
Awards Value
£160,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Mar 202511 months ago
Submission Deadline
11 Feb 2025Expired
Future Notice Date
Not specified
Award Date
26 Mar 202511 months ago
Contract Period
31 Mar 2025 - 31 Mar 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LEICESTER CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEICESTER
Postcode
LE1 1FZ
Post Town
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF21 Leicester
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Leicester
Electoral Ward
Castle
Westminster Constituency
Leicester South

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIAL CHANGE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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