Award

GREAT Food and Drink - international market research 2023

DEFRA

This public procurement record has 1 release in its history.

Award

05 Apr 2023 at 10:18

Award Notice
Summary of the contracting process

The Department for Environment, Food and Rural Affairs (Defra) has awarded a contract for market research services under the title "GREAT Food and Drink - international market research 2023". The procurement stage was an award, with a contract value of £182,557 in GBP. The contract period runs from 31st January 2023 to 31st July 2023. The location of the procurement is in London, United Kingdom. The industry category is market research services.

This tender for market research services provides business growth opportunities for companies in the research and consultancy sector. Businesses with expertise in consumer insights, international marketing, and export strategy development would be well-suited to compete for this contract. The tender aims to increase awareness and positive perceptions of UK food and drink in international markets and support export objectives. The contract period allows for the implementation and analysis of promotional initiatives to drive export leads and expansions.

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Notice Information

Notice Title

GREAT Food and Drink - international market research 2023

Notice Description

The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in the Department for Environment, Food and Rural Affairs (Defra) and delivered in partnership with the Department of International Trade (DIT). The campaign objectives are to: 1. Increase awareness and positive perceptions of UK food and drink among consumer and trade audiences in key international markets - leading to an increase in purchase intent. 2. Support DIT food and drink export objectives through collaborative development of promotional initiatives that convert to export leads/wins/expansions. In Autumn 2021 Defra commissioned Kantar Public to conduct a baseline study of knowledge, attitudes and current purchasing intentions and behaviour in relation to a number of UK food and drink categories in nine markets. The markets covered were four established markets of USA, China, Japan and UAE and five European markets; France, Germany, Spain, Netherlands and Belgium. In each country, two studies were undertaken: one among a representative sample of the general public and one among a sample of managers / owners of businesses in the hospitality trade. The insights gained from the baseline research have proved valuable in developing and confirming strategy. Defra wish to return to the established markets for the first post wave in the study and measure shifts in knowledge, attitudes and purchasing intentions and behaviours since the baseline.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bc3c7d01-1e50-4be1-8723-7390b3fa122d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£182,557 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Apr 20232 years ago
Submission Deadline
31 Dec 2022Expired
Future Notice Date
Not specified
Award Date
14 Mar 20232 years ago
Contract Period
31 Jan 2023 - 31 Jul 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

KANTAR PUBLIC

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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