Award

Consumer Tracker (mini competition against DPS Market Research framework RM6018)

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

14 Jun 2021 at 12:31

Award Notice
Summary of the contracting process

The Consumer Tracker procurement process, initiated by the Defra Network eTendering Portal, is currently in the Award stage. This contract, which falls under the Market Research Services industry category and has a total value of £164,000, is aimed at conducting an attitude and usage tracking study for the Agriculture and Horticulture Development Board (AHDB). The contract period is set to commence on 1st July 2021 and will run for one year, with potential extensions for two additional 12-month periods. The procurement followed a selective method through a dynamic purchasing system, with the contract award announced on 12th May 2021.

This tender presents significant opportunities for businesses in the market research and analysis sector, particularly small and medium-sized enterprises (SMEs) equipped to deliver consumer insight services. Companies that possess expertise in tracking consumer behaviour and can address the specific needs outlined by AHDB are well-positioned to compete. Engaging with this contract could help such businesses expand their client base and establish long-term relationships with key stakeholders in the agricultural and horticultural industries.

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Notice Information

Notice Title

Consumer Tracker (mini competition against DPS Market Research framework RM6018)

Notice Description

Award notice for Consumer Tracker mini comp against RM6018. This procurement is for the outcome of an attitude and usage tracking study for AHDB. The aim is to provide AHDB and its sector divisions with a tracking study which monitors consumer attitudes that influences consumer purchasing, cooking and consumption behaviour. The tracker will be required to cover key issues that impact sector categories. The contract will be for 1 year with the option to extend for a further 2 periods of 12 months each

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d6384a3b-abbc-47dc-b8f2-188fc48559e0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£164,000 £100K-£500K
Lots Value
Not specified
Awards Value
£158,400 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Jun 20214 years ago
Submission Deadline
16 Apr 2021Expired
Future Notice Date
Not specified
Award Date
11 May 20214 years ago
Contract Period
30 Jun 2021 - 30 Jun 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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