Award

AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

22 Jun 2021 at 10:30

Award Notice
Summary of the contracting process

The procurement process titled "AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland" was organised by the Defra Network eTendering Portal. This contract falls within the public relations services industry category and is situated in Italy and Switzerland. The procurement method employed was an open procedure, concluding its tender period on 7th May 2021, with the award announcement made on 18th June 2021. The contract is set to commence on 1st July 2021 and will run for three years until 30th June 2024, with a total contract value of £360,000.

This opportunity is particularly conducive for small and medium-sized enterprises (SMEs) that have expertise in market development and brand promotion in the agricultural sector, specifically focusing on British lamb and beef products. Businesses with a presence in Italy or Switzerland or those with capabilities to establish such an operational footprint would be well-suited to compete. Successful candidates will need to demonstrate strong market strategy skills and relationship-building abilities, essential for driving sales and enhancing brand loyalty within these markets.

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Notice Information

Notice Title

AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland

Notice Description

AWARDED - The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement. Responsible for driving value and volume sales, the successful representative/agent will be expected to: - Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, and digital Italian and English language skills is essential

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c41720de-8d77-4b56-99f3-6777212b9bf5
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£360,000 £100K-£500K
Lots Value
Not specified
Awards Value
£360,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Jun 20214 years ago
Submission Deadline
7 May 2021Expired
Future Notice Date
Not specified
Award Date
17 Jun 20214 years ago
Contract Period
30 Jun 2021 - 30 Jun 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

JEFF MARTIN

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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